Just like having your own marketing department working in your law firm

The Wonderful Simplicity of Nest Legal

It's often the case in our work that we see law firms miss the point when it comes both to their brand and marketing strategy. In this podcast, Fast Firm's Director, Dan Toombs talks with Laura Vickers, the founder of a boutique, online law firm...

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content marketing for lawyers

Is All Content, Great Content?

Content marketing is of course, the "new black," with a litany of authors and speakers advocating that amid your marketing strategy, if you do nothing else, create content. Whilst that is true to an extent, we've noticed a number of firms jump on the bandwagon, but in...

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Can Your Law Firm Brandscape?

For a little while now, we've been working with a couple of firms on identifying strategic partners of which there exists an allied relationship and then implementing a content strategy that picks up the characteristics of each of them. In other words, most recently in working...

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Keeping Potential Clients from Going Elsewhere

In Matthew Dixon's, "the Effortless Experience," 80% of the companies interviewed had subscribed to the notion that when it came to creating an online experience, more was better. The companies surveyed invariably provided a near-endless stream of choices on their website, from web chat, click-to-chat,...

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How Your Law Firm Can Use Linkedin Effectively

    Kirsten Hodgson helps lawyers and their firms to grow their practices by harnessing the power of LinkedIn. Kirsten achieves this in three ways: Helping lawyers harness the power of LinkedIn to achieve their goals & add rocket-fuel to their existing BD & marketing initiatives. Bringing the voice of...

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This Law Firm Takes “Brand” Seriously

In this podcast, Fast Firms' Director, Dan Toombs talks with Claire Wivell-Platter of the Fold Legal, an innovative and creative law firm based in Sydney and Brisbane. Claire discusses the importance of brand, brand consistency and why creating a unique, consistent brand voice is the key to...

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How to Write Your Bio with Doug Stern

On this podcast, we are LIVE from Louisville, Kentucky with Doug Stern. Doug is an award-winning freelance writer-editor and marketing strategist, who works predominantly with law firms on creating, compelling content. We know that increasingly the most important piece of content on your firm's website...

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Getting on Your Feet with Cheryl Bame

On this edition of the podcast, Cheryl Bame of Bame PR discusses why attorneys or lawyers need to get on their feet and start presenting at conferences and the like, if they want to be seen as thought leaders and how to do it effectively. Cheryl...

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Get Your Law Firm Better Ranked in Google

In recent years, particularly influenced by a succession of Google algorithm updates, search engine optimisation, or SEO as it's commonly referred to has changed dramatically. The Google Penguin update of April 2012 had catastrophic consequences on a number of businesses who unbeknown to them, had...

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Where to Start Marketing your Law Firm

There is no doubt that marketing your firm effectively has become incredibly more complex than what is was 5 years ago (even 1 year ago). Law firms in thinking about where they start can often end up in a state of analysis paralysis, stuck at...

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How’s Your Firm’s Onboarding Process?

It seems that every second firm I walk into these days to help with their broader marketing strategy often do client on-boarding badly, if at all. Of course, we know what the issue is and that is that lawyers are great problem-solvers and that's their...

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How to Get Your Law Firm Mobile

On 21 April, 2015 there is a major search algorithm update by Google that will seriously impact upon those law firm websites that are non-responsive on a mobile device. This video tutorial will help you start to think about how your law firm can not only...

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Effective Marketing Through Being More Accountable

The New York Law Journal called Ari Kaplan’s first book, The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2008), a “must-have treasure box of marketing ideas,” and CEOs have described his new book, Reinventing Professional Services: Building...

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How to Future Proof Your Firm with Process Design

  Interview with David Ash How do law firms adapt to change? It is increasingly an important question given the changes happening to our industry, particularly influenced by technology, in the shape of new legal business models. Today I'm joined by David Ash of Transfirm, a company...

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