Can Our Law Firm Still Rank #1 in Google?

By 22 September 2019Marketing Hub, SEO
law firm seo

It goes without saying that getting your firm ranked #1 for competitive keywords should be a primary objective of most law firms, but getting there is harder than ever with the majority of firms having an SEO strategy in place.

If your law firm isn’t ranking but wants to, there are some fundamentals you need to know!

It’s a Marathon Not a Sprint

Recently we were thrilled with the fact that one of our clients in Australia now ranks #1 for the highly competitive term, “Gold Coast Lawyers,” but at first blush, you may think it has happened overnight.  Nothing could be further from the truth! It’s been a 24-month exercise.  Similarly the case for a personal injury law firm client that now ranks #1, #2 and #3 for the most competitive injury keywords in the largest capital city in Australia. In this case, it took 18 months.

Fundamental to getting your firm ranked you need to acknowledge that it’s a marathon and not a sprint and the improvements occur incrementally week after week.

Know what you’re chasing!

We believe that an SEO budget consumed by chasing long-tail keywords (those keywords that have minimal search volume) can be great for vanity and little else.  That’s not to say your family law firm shouldn’t be chasing keywords like “how do I get a parenting plan” but the volume of search for the keyword phrase, at least in Australia, is below 10 a month. It follows that if your SEO budget of $2,500 per month (average cost for many firms)  is being expended on these types of keywords then its likely lead generation from your website may be poor.

Work with an Agency that are Law Firm SEO Experts.

We see it regularly when we inherit not only SEO accounts from agencies that don’t understand law firms but also Google Ad accounts when primary keywords that are being chased are just plain wrong! It’s not often that a family law firm wants to chase “child support” keywords, yet invariably we see a chunk of a monthly budget being wasted on terms like this that generate clicks, cost law firms money and never convert into file opens.  Similarly for personal injury practices, chasing property damage claims is a sure way to deplete your Google Ads budget very quickly, yet law firms will persist with generalist Ad agencies who happily spend their money month after month.

In the context of SEO, the same applies, agencies or freelancers that don’t work solely in the legal space and who do not understand legal practice typically leads to little or no success.

What Should We Do Next?

If your law firm has got an SEO strategy in place but it’s not improving, or it’s not optimised for legal practice, we can help!  We’ll show you example after example of results that we’re achieving month on month for our clients.  Book a call! You Can Easily Schedule a Call With Us Right Here

5 December 2019 in Brand Hub, Design Hub, Marketing Hub

Why Videos Should Be More Than Just Marketing Your Law Firm

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding…
Read More
15 November 2019 in Brand Hub, Design Hub, Marketing Hub

The Big Problem with Law Firm Acquistions

From a brand, design, marketing and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of…
Read More
14 November 2019 in Marketing Hub

How Does Your Law Firm Use Positive Client Reviews

It should come as no surprise that a key feature of whether or not people choose to engage your law firm is based upon what others say about you. Sure,…
Read More
8 November 2019 in Adwords, Marketing Hub, SEO

Why Your Law Firm Must Be Call Tracking

As good as technology is, in our experience doing this work for over 10 years, phone calls from your website are still a major acquisition channel, but ask most law…
Read More
25 October 2019 in Marketing Hub, SEO

Our Law Firm Ranks #1 in Google! No You Don’t!

What’s this all about? Well, it goes like this! You regularly search your law firm on Google and over time Google adapts to your search pattern and elevates the search…
Read More
17 October 2019 in Brand Hub, Marketing Hub

When Your Law Firm Has a Brand Malfunction

I’m an ideas guy and nothing excites me more than being with a partner group when one or more lawyers have big hairy audacious goals (BHAG according to Jim Collins).…
Read More
Keep your firm on the front-foot, without having to deal with a multitude of service providers.
Law Firm marketing business logo