Call Tracking & Why Your Law Firm Should Do It

call tracking

There’s often a consistent theme in marketing law firms, the necessity to implement core functions and the resistance or the apathy of the law firm to do it.

At Fast Firms, we’ve been doing brand, design, marketing, and technology for law firms over the last 10 years and as you would expect, at times resistance can abound in trying to get traction on some things! One of those is call tracking.

What is Call Tracking?

Call tracking for law firms is simply running a phone number on your online marketing touchpoints that give your law firm insight as to the volume, time, duration and location of calls made to your law firm and in the context of your firm’s website, the page or blog post that the call derived.

Why is Call Tracking Effective 

Getting a better idea of ROI on your firm’s marketing spend is fundamentally important.  Not only does it help in the measure of your marketing channels but it gives your law firm marketing and design agency the requisite insights that can drive potentially better outcomes. For example, your firm is running Google Ads and you want to test ad copy. Alternatively, you have a blog post that consistently draws great traffic, but you’re unsure if it’s converting.  In both of these examples, through call tracking, you can assess call activity that derives from these channels. 

Is Call Tracking Expensive?

Call tracking is usually costed as a small charge per minute of each phone call that derives from a channel of which you have it running. The cost ranges from $0.05 to $0.10. At Fast Firms, we have 2 tiers of call tracking solutions via our software. 

How Do We Deploy Call Tracking?

If you’re wanting to deploy call tracking at your law firm all that is required is running a dedicated script on your website, or other channels.  In development-speak, it’s a piece of JavaScript code that we can provide to your development team or we can take complete care of it for you. Once integrated, on those locations where you have your law firm’s phone number, the script generates a new number (included in the per minute call charge) and consequently all the relevant data is captured and reported to your own dashboard. 

What Should Our Law Firm Do Next?

If your law firm is interested in learning more about call tracking, regardless of where you are located in the World, reach out for a chat.

You Can Easily Schedule a Call With Us Right Here to Discuss Call Tracking and Your Law Firm

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