Things to Consider with Call Tracking for Law Firms
What part of your law firm marketing is working and what part isn’t? It’s the perennial question often asked by law firms in trying to get a handle of those aspects of their marketing requiring optimisation. Call Tracking is one metric we count on. Here are some other services to consider.
Get your new law firm a new website that matches the marketing objectives of your Brand Strategy Google Ads
Google Ads are a great way to drive leads to your law firm instantaneously. Facebook Ads
Looking to monetise your law firm's social media? We can help today! CRM Technology
Use our tried and true CRM technologies to track, nuture and convert your clients Content Writing
Always where things fall over. We can create every piece of content that your firm needs. From practice area content through to bios to articles.
Call Tracking for Law Firms
Call Tracking is an effective way of measuring not only website visits but also any specific campaigns you might be running, Google Ads, Facebook Ads.
Why Your Law Firm Should Consider Call Tracking
Invariably it’s the case in marketing your law firm, you’re wanting to funnel potential clients through various marketing channels. Some of which may be through your law firm’s SEO strategy, at other times it might be remarketing or through Ads. Without clarity as to what channel is driving the leads, your law firm is flying blind.
At Fast Firms, we partner with the World’s leading call tracking software platform. This software generates unique phone numbers immediately, allowing your law firm to add and measure traction on the campaigns of which each number is placed. The platform provides law firms with clarity, identifying calls, time of the call and the location of the call.
Connecting Call Tracking Metrics to Your Dashboard
Getting clarity as to what’s working and what’s lagging in your law firm is fundamentally important. At Fast Firms, we’re big on building out singular dashboards that tell the story across multiple marketing campaign channels.
In this context, call-tracking data is vital because it goes close to closing the loop on your law firm’s lead generation strategies.
Other Benefits of Law Firm Call Tracking
One of the ancillary benefits of running call tracking is the ability to record calls. Recording calls provides a unique insight into how your client-facing people are liaising with new and existing clients. This aspect of call-tracking of course isn’t a default setting, so your law firm can consider as to whether or not it wants this degree of insight.