Growing law firms in Australia and the USA since 2009.

Things to Consider when contemplating positioning your firm.

Think of brand work like a Statement of Claim. Without it, every piece of litigation that follows is flawed. Getting your firm’s brand nailed is possibly the most important thing your law firm can do now in this rapidly-changing environment.

Brand Building for Law Firms

Let’s face it, the far majority of law firms evolve without ever really understanding their brand and how it relates to existing or potential clients.

Never before has it been more important than ever for progressive law firms to be introspective about their brand and how it’s positioned in the rapidly changing legal landscape.

At Fast Firms, we do the strategy, consolidate the brand and then, deploy everything else that needs to follow.

What We Know About Law Firm Branding

We understand new brands and brand revitalisation. We’ve successfully launched a number of new legal brands into the market, as well as worked through all the dynamics of revitalising a brand gone a little stale. No matter where your firm is at in the journey, we can help.

We understand the importance of a strong brand narrative. That might sound a little weird, but firms that have been around for a while can often lose their brand narrative, in particular, their brand story that worked 10 years ago but perhaps now has become misplaced in the market or with the firm more generally.

We acknowledge that brand work is never easy, particularly when there are diverse views on the topic within a partner or management group. In this context, we have facilitated plenty of great outcomes despite the turbulence.

Nailing it All Together

We make sure your style guide is definitive. We see it so often. As a brand evolves so too does its array of brand and marketing collateral. Now, when you look at it, it’s all lost its way with all its various incarnations. We work with law firms, tightening it all up and reigning it all back into one definitive brand style guide.

We work with your unique voice. We get to know your firm and then work for you, understanding your target user and practice areas. We help you create your unique selling proposition from a panoramic brand communication strategy.

 

Leave No Stone Unturned

We apply a multi-dimensional approach to your law firm marketing, striving for a singular voice to permeate across every marketing touchpoint and then, we execute the whole lot, saving you the pain of dealing with consultants and individual service providers!

Our clients are constantly surprised and regularly comment on how fast we’re able to attend to new design and development requests and resolve support issues. Our turn-around times will literally shock you!

Things to Read, Watch & Listen

5 Things to Build a Law Firm Brand Strategy

Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Why Videos Should Be More Than Just Marketing Your Law Firm

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm

The Big Problem with Law Firm Acquistions

From a brand, design, marketing, and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of buying an established practice is appealing on multiple fronts, but they can prove to be more trouble than what they’re worth if you don’t nailRead More »The Big Problem with Law Firm Acquistions

A New Google Algorithm Update That Changes Everything

Last month, Google did something very unusual. They flagged ahead of time an algorithm update.  This rarely occurs! We tend to find out about such an update after the…

How to Significantly Improve Your Law Firm’s Website Speed

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Why WordPress is No Longer the Future For Your Law Firm

Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology to a greater extent than their competitors. Some of this technology is through a number of our partners, as well as technology that we haveRead More »Why WordPress is No Longer the Future For Your Law Firm

Why Your Law Firm Needs a CRM

The goal of all law firms, regardless of size, is to establish efficiency and control at all levels of the organization. That means never wasting money or letting potential customers slip through the cracks. As your practice grows, you’ll learn that keeping track of existing clients and prospects is just as challenging as attracting new… Read More »Why Your Law Firm Needs a CRM

Why Your Law Firm Needs SEO

Every law firm needs new clients to thrive, and yours is no different. While there are different digital marketing techniques available that you can use, none comes close to the power of organic search.  Ranking high in search engine results (especially Google’s) is crucial to the growth and development of any law firm, and effective… Read More »Why Your Law Firm Needs SEO

Why Online Reviews Matter Now More than Ever for Your Law Firm

As is true with all businesses, online reviews are a highly important part of a law firm marketing strategy. Especially now where client behaviour and preferred interactions have shifted significantly, the uptick in the use of digital resources and services is here to stay. Law firms that promote a culture of client feedback in their… Read More »Why Online Reviews Matter Now More than Ever for Your Law Firm

Google Core Update 2021: What This Means for Your Law Firm’s Website

As new sites emerge and the web grows, continued core update is a way for Google to make sure they are supporting a broad range of publishers, creators, and businesses, while also providing searchers with the best information available. In November last year, Google announced that the page experience signals in ranking will start rolling… Read More »Google Core Update 2021: What This Means for Your Law Firm’s Website

Why Your Law Firm Needs a CRM

The goal of all law firms, regardless of size, is to establish efficiency and control at all levels of the organization. That means never wasting money or letting potential customers slip through the cracks. As your practice grows, you’ll learn that keeping track of existing clients and prospects is just as challenging as attracting new… Read More »Why Your Law Firm Needs a CRM

Law Firms Be Careful Before Diving into New Technology

It shouldn’t come as a surprise that there has been an absolute explosion of start-ups in recent years in every facet of legal practice. One thing they all have in common is that to survive they all require market share and thus, deploy aggressive marketing campaigns to enable traction. Recently we started work with a… Read More »Law Firms Be Careful Before Diving into New Technology

Your Law Firm’s Lead Dashboard

How many leads did your law firm receive today? How many of them converted into appointments? How many then went on to become file opens? These are very simple metrics but for the most part, are lost to the far majority of law firms. That's not to say that they're not focused on such things,Read More »Your Law Firm’s Lead Dashboard

Do This Before integrating Technology into Your Law Firm

  In this video, Fast Firms Director, Dan Toombs suggests that law firms ask 2 questions before they integrate any technology into their law firm. TRANSCRIPT 5 years ago there were approximately 250 start-ups in the legal technology space. Now there is estimated to be in excess of 250,000. It goes without saying that asRead More »Do This Before integrating Technology into Your Law Firm