Things to Consider when contemplating positioning your firm.
Think of brand work like a Statement of Claim. Without it, every piece of litigation that follows is flawed. Getting your firm’s brand nailed is possibly the most important thing your law firm can do now in this rapidly-changing environment.
Think of brand work like a Statement of Claim. Without it, every piece of litigation that follows is flawed. Brand Style Guide
Your law firm style guide sets up design principles and the direction for your unique brand proposition and marketing strategies. Competitor Analysis
There are numerous reasons and examples in which undertaking analysis of your law firm’s competitor’s online footprint is very beneficial. Design Thinking
At Fast Firms, we use design-thinking to innovate and/or to optimise a specific function or application within a law firm. Brand Design
Our goal is to craft comprehensive brands leaving no stone unturned when it comes to design and marketing collateral. We design everything! Website Design
Get your new law firm a new website that matches the marketing objectives of your Brand Strategy Marketing Collateral
With the Brand Strategy in place, we dsign every other piece of marketing collateral in your law firm CRM Technology
Use our tried and true CRM technologies to track, nuture and convert your clients Web Hosting
Don't underestimate the importance of website hosting. Our servers are hosted in ultra-safe and secure locations in the region of your law firm. Content Writing
Always where things fall over. We can create every piece of content that your firm needs. From practice area content through to bios to articles.
Brand Building for Law Firms
Let’s face it, the far majority of law firms evolve without ever really understanding their brand and how it relates to existing or potential clients.
Never before has it been more important than ever for progressive law firms to be introspective about their brand and how it’s positioned in the rapidly changing legal landscape.
At Fast Firms, we do the strategy, consolidate the brand and then, deploy everything else that needs to follow.
What We Know About Law Firm Branding
We understand new brands and brand revitalisation. We’ve successfully launched a number of new legal brands into the market, as well as worked through all the dynamics of revitalising a brand gone a little stale. No matter where your firm is at in the journey, we can help.
We understand the importance of a strong brand narrative. That might sound a little weird, but firms that have been around for a while can often lose their brand narrative, in particular, their brand story that worked 10 years ago but perhaps now has become misplaced in the market or with the firm more generally.
We acknowledge that brand work is never easy, particularly when there are diverse views on the topic within a partner or management group. In this context, we have facilitated plenty of great outcomes despite the turbulence.
Nailing it All Together
We make sure your style guide is definitive. We see it so often. As a brand evolves so too does its array of brand and marketing collateral. Now, when you look at it, it’s all lost its way with all its various incarnations. We work with law firms, tightening it all up and reigning it all back into one definitive brand style guide.
We work with your unique voice. We get to know your firm and then work for you, understanding your target user and practice areas. We help you create your unique selling proposition from a panoramic brand communication strategy.
Leave No Stone Unturned
We apply a multi-dimensional approach to your law firm marketing, striving for a singular voice to permeate across every marketing touchpoint and then, we execute the whole lot, saving you the pain of dealing with consultants and individual service providers!
Our clients are constantly surprised and regularly comment on how fast we’re able to attend to new design and development requests and resolve support issues. Our turn-around times will literally shock you!
Things to Read, Watch & Listen
How Your Law Firm Can Get More Google Reviews
Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google reviews are important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews
Unlocking the Potential of Brand Archetypes for Law Firm Marketing
Brand Archetypes for Law Firm Marketing When it comes to crafting a successful brand identity for your law firm, there are many factors to consider. One powerful strategy that can help you establish a strong and consistent brand is the use of brand archetypes. By understanding the different archetypes and how they resonate with your target… Read More »Unlocking the Potential of Brand Archetypes for Law Firm Marketing
The Best Apps for Law Firm Appointment Scheduling
As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling
Are Competitors Clicking on Your Law Firm’s Google Ads?
Google Ads for law firms and lawyers can be an effective way of generating leads for your practice, but you need to be aware of competitor click fraud. Competitor click fraud is when a rival firm clicks on your Google Ads in order to deplete your advertising budget and potentially lower your ranking on the… Read More »Are Competitors Clicking on Your Law Firm’s Google Ads?
Unlocking the Potential of Brand Archetypes for Law Firm Marketing
Brand Archetypes for Law Firm Marketing When it comes to crafting a successful brand identity for your law firm, there are many factors to consider. One powerful strategy that can help you establish a strong and consistent brand is the use of brand archetypes. By understanding the different archetypes and how they resonate with your target… Read More »Unlocking the Potential of Brand Archetypes for Law Firm Marketing
I’m a Lawyer in New York, How Much Should I Charge?
**Fast Firms is a leading law firm marketing agency, working in Australia, United States and Canada. As a lawyer practicing in New York, determining how much to charge for your legal services can be a complex task. The rates you set will have a direct impact on your profitability and ability to compete with other… Read More »I’m a Lawyer in New York, How Much Should I Charge?
Lead Generation Tips for New Law Firms
Lead Generation Tips for Lawyers Starting a new law firm is an exciting but daunting endeavor. One of the biggest challenges that law firms face is attracting new clients and growing their business. Law firm marketing can be a complex and time-consuming task, so it’s important to be strategic in your approach. In this blog… Read More »Lead Generation Tips for New Law Firms
Why Law Firms Should Consider a Blue Ocean Strategy in 2024
Law Firms Should Consider a Blue Ocean Strategy In today’s highly competitive legal industry, law firms are constantly seeking new strategies to gain a competitive edge and drive growth. One such strategy that has gained significant attention is the Blue Ocean Strategy. This innovative approach, rooted in value innovation, offers law firms a unique opportunity… Read More »Why Law Firms Should Consider a Blue Ocean Strategy in 2024
Lead Generation Tips for New Law Firms
Lead Generation Tips for Lawyers Starting a new law firm is an exciting but daunting endeavor. One of the biggest challenges that law firms face is attracting new clients and growing their business. Law firm marketing can be a complex and time-consuming task, so it’s important to be strategic in your approach. In this blog… Read More »Lead Generation Tips for New Law Firms
How Belbin Team Roles Can Help Law Firms Get Unstuck
Law firms face a unique set of challenges that can hinder their growth and success. From the day to day management of a legal practice, managing large caseloads to building strong client relationships, to driving new business through marketing, the demands on law firms can be overwhelming. One effective solution for addressing these challenges and… Read More »How Belbin Team Roles Can Help Law Firms Get Unstuck
Law Firm Marketing Guide
Law Firm Marketing Strategy We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketing in 2023.Read More »Law Firm Marketing Guide
The Best Website Builders for Law Firms
There are many website builders available that can be used to create a professional website for a law firm. When choosing a website builder, it is important to consider factors such as ease of use, cost, design options, and the level of support and resources available. Here are some of the best website builders for… Read More »The Best Website Builders for Law Firms
How Your Law Firm Can Get More Google Reviews
Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google reviews are important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews
Unlocking the Potential of Brand Archetypes for Law Firm Marketing
Brand Archetypes for Law Firm Marketing When it comes to crafting a successful brand identity for your law firm, there are many factors to consider. One powerful strategy that can help you establish a strong and consistent brand is the use of brand archetypes. By understanding the different archetypes and how they resonate with your target… Read More »Unlocking the Potential of Brand Archetypes for Law Firm Marketing
The Best Apps for Law Firm Appointment Scheduling
As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling
Are Competitors Clicking on Your Law Firm’s Google Ads?
Google Ads for law firms and lawyers can be an effective way of generating leads for your practice, but you need to be aware of competitor click fraud. Competitor click fraud is when a rival firm clicks on your Google Ads in order to deplete your advertising budget and potentially lower your ranking on the… Read More »Are Competitors Clicking on Your Law Firm’s Google Ads?
How Your Law Firm Can Get More Google Reviews
Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google reviews are important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews
The Best Apps for Law Firm Appointment Scheduling
As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling
Are Competitors Clicking on Your Law Firm’s Google Ads?
Google Ads for law firms and lawyers can be an effective way of generating leads for your practice, but you need to be aware of competitor click fraud. Competitor click fraud is when a rival firm clicks on your Google Ads in order to deplete your advertising budget and potentially lower your ranking on the… Read More »Are Competitors Clicking on Your Law Firm’s Google Ads?
Lead Generation Tips for New Law Firms
Lead Generation Tips for Lawyers Starting a new law firm is an exciting but daunting endeavor. One of the biggest challenges that law firms face is attracting new clients and growing their business. Law firm marketing can be a complex and time-consuming task, so it’s important to be strategic in your approach. In this blog… Read More »Lead Generation Tips for New Law Firms