Things to Consider when contemplating positioning your firm.
Think of brand work like a Statement of Claim. Without it, every piece of litigation that follows is flawed. Getting your firm’s brand nailed is possibly the most important thing your law firm can do now in this rapidly-changing environment.
Think of brand work like a Statement of Claim. Without it, every piece of litigation that follows is flawed. Brand Style Guide
Your law firm style guide sets up design principles and the direction for your unique brand proposition and marketing strategies. Competitor Analysis
There are numerous reasons and examples in which undertaking analysis of your law firm’s competitor’s online footprint is very beneficial. Design Thinking
At Fast Firms, we use design-thinking to innovate and/or to optimise a specific function or application within a law firm. Brand Design
Our goal is to craft comprehensive brands leaving no stone unturned when it comes to design and marketing collateral. We design everything! Website Design
Get your new law firm a new website that matches the marketing objectives of your Brand Strategy Marketing Collateral
With the Brand Strategy in place, we dsign every other piece of marketing collateral in your law firm CRM Technology
Use our tried and true CRM technologies to track, nuture and convert your clients Web Hosting
Don't underestimate the importance of website hosting. Our servers are hosted in ultra-safe and secure locations in the region of your law firm. Content Writing
Always where things fall over. We can create every piece of content that your firm needs. From practice area content through to bios to articles.
Brand Building for Law Firms
Let’s face it, the far majority of law firms evolve without ever really understanding their brand and how it relates to existing or potential clients.
Never before has it been more important than ever for progressive law firms to be introspective about their brand and how it’s positioned in the rapidly changing legal landscape.
At Fast Firms, we do the strategy, consolidate the brand and then, deploy everything else that needs to follow.
What We Know About Law Firm Branding
We understand new brands and brand revitalisation. We’ve successfully launched a number of new legal brands into the market, as well as worked through all the dynamics of revitalising a brand gone a little stale. No matter where your firm is at in the journey, we can help.
We understand the importance of a strong brand narrative. That might sound a little weird, but firms that have been around for a while can often lose their brand narrative, in particular, their brand story that worked 10 years ago but perhaps now has become misplaced in the market or with the firm more generally.
We acknowledge that brand work is never easy, particularly when there are diverse views on the topic within a partner or management group. In this context, we have facilitated plenty of great outcomes despite the turbulence.
Nailing it All Together
We make sure your style guide is definitive. We see it so often. As a brand evolves so too does its array of brand and marketing collateral. Now, when you look at it, it’s all lost its way with all its various incarnations. We work with law firms, tightening it all up and reigning it all back into one definitive brand style guide.
We work with your unique voice. We get to know your firm and then work for you, understanding your target user and practice areas. We help you create your unique selling proposition from a panoramic brand communication strategy.
Leave No Stone Unturned
We apply a multi-dimensional approach to your law firm marketing, striving for a singular voice to permeate across every marketing touchpoint and then, we execute the whole lot, saving you the pain of dealing with consultants and individual service providers!
Our clients are constantly surprised and regularly comment on how fast we’re able to attend to new design and development requests and resolve support issues. Our turn-around times will literally shock you!
Things to Read, Watch & Listen
Law Firm Marketing Guide 2023
The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023
5 Things to Build a Law Firm Brand Strategy
Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy
Why Law Firms Are Increasing Marketing Spend During COVID-19
When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding. You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19
Why Videos Should Be More Than Just Marketing Your Law Firm
Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm
Law Firm Marketing Guide 2023
The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023
The Best Website Builders for Law Firms
There are many website builders available that can be used to create a professional website for a law firm. When choosing a website builder, it is important to consider factors such as ease of use, cost, design options, and the level of support and resources available. Here are some of the best website builders for… Read More »The Best Website Builders for Law Firms
A New Google Algorithm Update That Changes Everything
Last month, Google did something very unusual. They flagged ahead of time an algorithm update. This rarely occurs! We tend to find out about such an update after the…
How to Significantly Improve Your Law Firm’s Website Speed
Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed
Law Firm Marketing Guide 2023
The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023
Best CRM For Law Firms in 2023
There are several factors to consider when choosing the best CRM for your law firm: Compatibility with your firm’s needs: It’s important to select a CRM that is tailored to the specific needs of a law firm, such as case management, client onboarding, and document management. Look for a CRM that offers features that are… Read More »Best CRM For Law Firms in 2023
Blogging Trends for Law Firms to Leverage in 2023
Here are a few blogging trends that law firms may want to consider leveraging in 2023: Video content: Video content is becoming increasingly popular, and law firms may want to consider using video as a way to engage with their audience and share information. This can include video blog posts, webinars, and other types of… Read More »Blogging Trends for Law Firms to Leverage in 2023
What the New Google Analytics 4 Means for Your Law Firm
What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm
Law Firm Marketing Guide 2023
The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023
Best CRM For Law Firms in 2023
There are several factors to consider when choosing the best CRM for your law firm: Compatibility with your firm’s needs: It’s important to select a CRM that is tailored to the specific needs of a law firm, such as case management, client onboarding, and document management. Look for a CRM that offers features that are… Read More »Best CRM For Law Firms in 2023
What the New Google Analytics 4 Means for Your Law Firm
What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm
Is Your Law Firm Ready for Bad Reviews?
Let’s face it, it’s inevitable! Law firms as hard as they try, like every other business will at some time have a disgruntled client. However, with the advent of “online” the disgruntled client now has a megaphone at their disposal through the use of review platforms and of course, social media. At Fast Firms, in… Read More »Is Your Law Firm Ready for Bad Reviews?