Just like having your own marketing department working in your law firm

Stand Out from the Crowd

Great marketing is predicated on getting your story right. What does your firm conjure up in the minds and hearts of your clients, that’s what “brand” is all about and the firms that are winning, have nailed it.

 

Chances are, your firm needs to do this work and if you measure up, we can help!

 

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The Burning Questions

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A NEW BRAND OR BRAND MAKE-OVER

We’ve successfully launched a number of new legal brands into the market, as well as worked through all the dynamics of revitalising a brand gone a little stale. No matter where your firm is at in the journey, we can help.

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YOUR STORY NO LONGER MATTERS

That might sound a little weird, but firms that have been around for awhile can often lose their brand narrative, in particular their brand story that worked 10 years ago has now become misplaced in the market.

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HAS YOUR FIRM'S BRAND BECOME DISJOINTED?

We see it so often. As a brand evolves so to does it’s array of brand and marketing collateral. Now, when you look at it, it’s all lost its way with all its various incarnations. We work with law firms, Accounting firm in tightening it all up and reigning it all back into one definitive brand style guide.

How the Fold Create Brand Synergy

If you’re like most well-established law firms Marketing, it’s probably the case that your marketing is all over the place, sprawled out without any consistent message, evolving in different directions with what was then, “a great idea.” We apply a multi-dimensional approach to your law firm marketing, striving for a singular voice to permeate across every marketing touchpoint and then, we execute the whole lot, saving you the pain of dealing with consultants and individual service providers!

In this interview, Claire Wivell-Plater discusses her firm, the Fold’s brand journey!

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