Growing law firms in Australia and the USA since 2009.

Things to Consider with Online Reviews for Law Firms

We know that your law firm probably understands the importance of online reviews (Google and Facebook), yet there is often real difficulty in instructing clients on what they need to do to leave a positive review on Google for your firm.

It shouldn’t be too abstract, as we all do it when engaging other services or products. The rise of review platforms across nearly all industries are indicative of the trend towards peer influence.

While the reviews themselves are influential factors, Google does take this into consideration as a ranking factor in determining where your law firm should be located for various search terms.

However, when it comes to reviews, there is often real difficulty in instructing clients on what they need to do to leave a positive review on Google for your firm. Notwithstanding this, law firms often have difficulty asking for the review.

As a result of pressing the importance of reviews to our clients, we were notoriously met with the response that “our clients haven’t got a clue what we’re talking about.”

So, with that in mind, the Fast Firms team designed and developed our own law firm online review software that makes it super easy for clients to leave positive reviews. In fact, it worked that well for one of our clients, that upon deploying it for 1 week, they received 27 positive 5-star reviews and another firm, now has 53 reviews.

You can read more here or simply talk to us today about our Online Review Software.

Things to Read, Watch & Listen

5 Things to Build a Law Firm Brand Strategy

Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Why Videos Should Be More Than Just Marketing Your Law Firm

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm

The Big Problem with Law Firm Acquistions

From a brand, design, marketing, and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of buying an established practice is appealing on multiple fronts, but they can prove to be more trouble than what they’re worth if you don’t nailRead More »The Big Problem with Law Firm Acquistions

A New Google Algorithm Update That Changes Everything

Last month, Google did something very unusual. They flagged ahead of time an algorithm update.  This rarely occurs! We tend to find out about such an update after the…

How to Significantly Improve Your Law Firm’s Website Speed

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Why WordPress is No Longer the Future For Your Law Firm

Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology to a greater extent than their competitors. Some of this technology is through a number of our partners, as well as technology that we haveRead More »Why WordPress is No Longer the Future For Your Law Firm

Why Your Law Firm Needs a CRM

The goal of all law firms, regardless of size, is to establish efficiency and control at all levels of the organization. That means never wasting money or letting potential customers slip through the cracks. As your practice grows, you’ll learn that keeping track of existing clients and prospects is just as challenging as attracting new… Read More »Why Your Law Firm Needs a CRM

Why Your Law Firm Needs SEO

Every law firm needs new clients to thrive, and yours is no different. While there are different digital marketing techniques available that you can use, none comes close to the power of organic search.  Ranking high in search engine results (especially Google’s) is crucial to the growth and development of any law firm, and effective… Read More »Why Your Law Firm Needs SEO

Why Online Reviews Matter Now More than Ever for Your Law Firm

As is true with all businesses, online reviews are a highly important part of a law firm marketing strategy. Especially now where client behaviour and preferred interactions have shifted significantly, the uptick in the use of digital resources and services is here to stay. Law firms that promote a culture of client feedback in their… Read More »Why Online Reviews Matter Now More than Ever for Your Law Firm

Google Core Update 2021: What This Means for Your Law Firm’s Website

As new sites emerge and the web grows, continued core update is a way for Google to make sure they are supporting a broad range of publishers, creators, and businesses, while also providing searchers with the best information available. In November last year, Google announced that the page experience signals in ranking will start rolling… Read More »Google Core Update 2021: What This Means for Your Law Firm’s Website

Why Your Law Firm Needs a CRM

The goal of all law firms, regardless of size, is to establish efficiency and control at all levels of the organization. That means never wasting money or letting potential customers slip through the cracks. As your practice grows, you’ll learn that keeping track of existing clients and prospects is just as challenging as attracting new… Read More »Why Your Law Firm Needs a CRM

Law Firms Be Careful Before Diving into New Technology

It shouldn’t come as a surprise that there has been an absolute explosion of start-ups in recent years in every facet of legal practice. One thing they all have in common is that to survive they all require market share and thus, deploy aggressive marketing campaigns to enable traction. Recently we started work with a… Read More »Law Firms Be Careful Before Diving into New Technology

Your Law Firm’s Lead Dashboard

How many leads did your law firm receive today? How many of them converted into appointments? How many then went on to become file opens? These are very simple metrics but for the most part, are lost to the far majority of law firms. That's not to say that they're not focused on such things,Read More »Your Law Firm’s Lead Dashboard

Do This Before integrating Technology into Your Law Firm

  In this video, Fast Firms Director, Dan Toombs suggests that law firms ask 2 questions before they integrate any technology into their law firm. TRANSCRIPT 5 years ago there were approximately 250 start-ups in the legal technology space. Now there is estimated to be in excess of 250,000. It goes without saying that asRead More »Do This Before integrating Technology into Your Law Firm