The far majority of well-established firms when thinking client acquisition, always look outside their walls. It can be not only an expensive but fatal mistake, particularly given the shift within the industry of numerous startups with fairly compelling value propositions. Pick any industry and you’ll find that the latent complacency of the market leader orRead More »One of the Most Important Things Your Law Firm Can Do
Great read here from the team at Lexicata! We've devised the technology to get your firm more great reviews! It's free and you can access it here: www.wesay.co With all the stories we hear of identity theft and security breaches these days, it can be tough to build trust with prospective customers online. One ofRead More »How to Get More Law Firm Reviews Online
It’s not surprising that when it comes to effectively marketing a law firm, all the banter is about “online.” I get that, because 85% of our work with law firms in Australia and the United States sits there. However, does the more traditional ways of positioning your practice still work? A little over a yearRead More »Why Would This Multi-Award Winning Law Firm Publish a Magazine?
Social media is now recognised as one of the most powerful marketing tools that helps boost brand recognition, reinforce brand loyalty and improve conversion rates. Every positive interaction on social media helps improve the likelihood of conversion. In fact, trends indicate that by the year 2020, online videos will drive more than 80% of InternetRead More »Why Video Marketing is the New Black in Engaging Prospective Law Firm Clients
You have probably noticed that marketing your law firm effectively now is a lot more complex than what it was. As a lawyer who had driven a number of award-winning innovations, I founded Fast Firms close to 10 years ago to respond to both the complexity of innovating within the legal industry generally. Little didRead More »Why You Need to Become a Design-Led Law Firm
Since the advent of Adwords, there have been numerous law firms that have garnered exceptional traction in the marketplace and in some cases, very rapidly. Adwords, of course, is the great equaliser! Along as you've got the money, you can rank with the best of them! However, as we've experienced, there comes a time whenRead More »Anchor Your Firm’s Purpose – Before It’s Too Late
There is a tectonic shift occurring in the legal industry seeing a plethora of start-ups and existing firms recalibrate their business models to create a new value proposition to a rapidly changing market. However, for the more traditional law firm, all isn’t lost, but it requires some focus on their existing brand and marketing strategies,Read More »How Your Law Firm Can Stay Relevant in a Changing Market
Content marketing is of course, the "new black," with a litany of authors and speakers advocating that amid your marketing strategy, if you do nothing else, create content. Whilst that is true to an extent, we've noticed a number of firms jump on the bandwagon, but in their haste, make some fundamental mistakes. ONE They createRead More »Is All Content, Great Content?
For a little while now, we've been working with a couple of firms on identifying strategic partners of which there exists an allied relationship and then implementing a content strategy that picks up the characteristics of each of them. In other words, most recently in working with a family law firm who have developed aRead More »Can Your Law Firm Brandscape?
Not all law firms can rank for the top search results in Google, or other search engines. Accordingly, plenty of firms have had to turn to paid search to draw search traffic, but invariably most don't do it with a strategy or a metrics-based approach that will see their results significantly optimised. Using the GoogleRead More »How to Split Test Ads in Google AdWords
Robert Rose and Carla Johnson are probably two of the most influential thinkers in the realm of content marketing. Content marketing as a practice, has been around for awhile despite only coming into vogue in the last 2 years or so. Law firms generally acknowledge the importance of a content strategy, but implementation and execution isRead More »The Advent of Experience Marketing
In Matthew Dixon's, "the Effortless Experience," 80% of the companies interviewed had subscribed to the notion that when it came to creating an online experience, more was better. The companies surveyed invariably provided a near-endless stream of choices on their website, from web chat, click-to-chat, knowledge bases, step by step guides, online support communities andRead More »Keeping Potential Clients from Going Elsewhere
[player id=54381] In this podcast, Fast Firms' Director, Dan Toombs talks with Claire Wivell-Platter of the Fold Legal, an innovative and creative law firm based in Sydney and Brisbane. Claire discusses the importance of brand, brand consistency and why creating a unique, consistent brand voice is the key to differentiation in a competitive legal market. Transcript: InRead More »This Law Firm Takes “Brand” Seriously