We've been recording, producing, editing podcasts for law firms for over 5 years. It's not unusual for our agency to be recording in excess of 40 podcasts for our clients each and every month. In fact, in 2012, we launched our own podcast on law firm marketing and ceased recording in 2017, though we're recommencingRead More »7 Things To Do Before Your Law Firm Starts a Podcast
We've been marketing law firms for over 10 years with great results and what's crucial of course, is ensuring you're always ahead of your competitors. Integral to this is what we call your law firm's SERP results. These are your law firm's search engine results. In particular where your law firm is ranking for givenRead More »5 Things Your Law Firm Marketing Strategy Should Have
The fact that you’re reading this proves that you recognize the power of the online experience in discovering, engaging, retaining clients, and growing your practice.… Read More »Creating an Extraordinary Online Experience for Your Law Firm Clients
In this special edition of the Future-Proof Your Law Firm Podcast. We track back into the archives of the “Law Firm Marketing Podcast” to revisit a conversation with Rob Kahn, the Chief Marketing Officer at Fenwick & West LLP. As part of the firm’s administrative leadership, Rob is responsible for developing and implementing marketing, communications,Read More »Marketing the Law Firm that Tech Giants Use
If your law firm is watching its analytics, as it should be, you may have noticed that there are major changes coming to your Google Analytics Dashboard. Let us explain, the new Google marketing platform will replace the older G Suite. What this means is that the new platform brings together DoubleClick, Google Analytics 360Read More »What Does the New Google Marketing Platform Mean for Your Law Firm?
Why We’re Still Designing and Publishing a 60 Page Quarterly Magazine for a Leading Family Law Firm?
This winter marks the 8th edition of Crossroads, the quarterly, substantive magazine that is predominantly focused on family law but suitably augmented by other content that rounds the read out to a broader audience. In our long-standing work with leading family law practice, Best Wilson Buckley, a relatively recent Shine Lawyers acquisition, we pitched theRead More »Why We’re Still Designing and Publishing a 60 Page Quarterly Magazine for a Leading Family Law Firm?
Marketing by nature tends to be always forward thinking. However, if you're a law firm that has historically been a dogged blogger, then taking a deep-dive into your firm’s website analytics can often illuminate some quick wins. What do we mean? Well, we consistently see from all the law firms we market, content that they’veRead More »The Sleeping Giant that May Be Lurking in Your Law Firm’s Marketing
The redesign of your law firm's primary marketing touchpoint (the website) should be a big job. If you're engaging with a design agency and they say it's not, run! In 2018, websites aren't online brochures that make you feel good about your firm. They have a multi-dimensional purpose, all of which derive from a comprehensiveRead More »The Biggest Mistake Law Firms Make in Thinking about Designing Their New Website
Getting lawyers to write content can be difficult enough, let alone prescribing word counts. The starting point is to identify what your objectives are. Are you wanting to drive search traffic, or communicate with your existing database of clients, or potential clients or referral sources, or are you wanting to write content that is gearedRead More »What is the Perfect Length for Blogs on our Law Firm’s Website?
In this live demo, we take LawSwitch, the chatbot technology for law firms for a spin with its founder, Tim Kirkman. Need Help? Blog Form Your Name * Your Firm Your Phone Number Your Email * Tell us how we can help your law firm Brand Design MarketingMarketing Technology Other Tell us more specifically howRead More »LawSwitch Chatbots: A Demo
What is a ChatBot and Why Your Law Firm Should Be Thinking About Them: An Interview with Tim Kirkman of LawSwitch
If you're like the majority of law firms throughout the World, its probably likely that you're watching the technology space closely and in particular the impact that it's having and going to have on all facets of legal practice and from all reports, it will be significant. You only have to look at digital disruptionRead More »What is a ChatBot and Why Your Law Firm Should Be Thinking About Them: An Interview with Tim Kirkman of LawSwitch
In this video Stevie Ghiassi from Legaler interviews Mark A Cohen on the changes within the legal industry deriving from technology and new business models. In particular, Stevie and Mark discuss: Stories from his experiences as a lawyer in the Supreme Court Post-GFC regulation and stagnation in the legal industry New forms of legal delivery,Read More »Legal Industry Disruption: An Interview with Mark Cohen
It depends! If it's part of a well-considered brand strategy, then absolutely, but if alternatively it's seen as a quick way to rejuvenate a little life into your ageing brand mark, then forget it! The latter is a dangerous approach, and we've had contact with firms, thankfully who were just about to renovate their brandRead More »Should Our Law Firm Change its Logo?
Despite the legacy nature of email marketing, believe it or not, it still proves to be an effective way of marketing your firm. However, it's not like it use to be, both the technology and strategy behind the execution has changed! Let me explain! By and large, most firms still send out the usual fortnightlyRead More »Should Our Law Firm Do Email Marketing?
This is undeniably the case! Marketing or good marketing is always a derivative of understanding your brand, how it's positioned in the market, your unique value proposition (UVP) and of course your marketing channels. Let's say for example you're wanting to start a personal injury law firm and you're in a crowded and competitive market,Read More »Are Some Law Firm Practice Areas Harder to Market Than Others?
Like most law firm marketing spend, closing the loop on what's generating file-opens and what's not can be difficult to track. Invariably it's the case that you can track to an extent that then requires the firm to ultimately advise whether or not the lead converted. In other words, as good as the metrics are,Read More »How Does Our Law Firm Track ROI on Our Digital Marketing?
A significant and growing number of law firms are being forced to run ads for no other reason than they simply cannot get traffic to their website. For competitive search terms, you will find plenty of law firms trying to outrank each other with SEO, but let's face it, only one can be position #1,Read More »Our Law Firm Adwords Aren’t Driving Leads. What Do We Do?
What is Google Review? You may have seen that when you search your law firm on Google, on the right-hand side of the page, there is a rectangle section, usually with some photos, under which is a review panel. If your firm has received a review or reviews, then they will appear there. Do theseRead More »Our Law Firm Has Got a False or Bad Review on Google. What Do We Do?
It's not as ridiculous as it sounds. Whilst for established law firms, a website is the quintessential marketing hub from which everything derives, for start-up firms struggling to get oxygen sometimes a website is a secondary step. Let's get a few things clear though! If nothing else, a website does validate to a potential clientRead More »Does Our Law Firm Really Need a Website?
The new Facebook algorithm shift is yet another reminder why law firms need to be concerned if their marketing is primarily a derivative of running ads, be it on any social media platform or search engines. So, what is this new update? It's all about reducing the number of posts from business pages, publishers and newsRead More »The Wider Ramifications of the New Facebook Algorithm Update