Fast Firms

rob kahn

Marketing the Law Firm that Tech Giants Use

In this special edition of the Future-Proof Your Law Firm Podcast. We track back into the archives of the “Law Firm Marketing Podcast” to revisit a conversation with Rob Kahn, the Chief Marketing Officer at Fenwick & West LLP. As part of the firm’s administrative leadership, Rob is responsible for developing and implementing marketing, communications,Read More »Marketing the Law Firm that Tech Giants Use
Analysis Business by Business Woman

What Does the New Google Marketing Platform Mean for Your Law Firm?

If your law firm is watching its analytics, as it should be, you may have noticed that there are major changes coming to your Google Analytics Dashboard. Let us explain, the new Google marketing platform will replace the older G Suite. What this means is that the new platform brings together DoubleClick, Google Analytics 360Read More »What Does the New Google Marketing Platform Mean for Your Law Firm?
Quarterly Magazine

Why We’re Still Designing and Publishing a 60 Page Quarterly Magazine for a Leading Family Law Firm?

This winter marks the 8th edition of Crossroads, the quarterly, substantive magazine that is predominantly focused on family law but suitably augmented by other content that rounds the read out to a broader audience. In our long-standing work with leading family law practice, Best Wilson Buckley, a relatively recent Shine Lawyers acquisition, we pitched theRead More »Why We’re Still Designing and Publishing a 60 Page Quarterly Magazine for a Leading Family Law Firm?
law firm marketing

The Sleeping Giant that May Be Lurking in Your Law Firm’s Marketing

Marketing by nature tends to be always forward thinking. However, if you're a law firm that has historically been a dogged blogger, then taking a deep-dive into your firm’s website analytics can often illuminate some quick wins. What do we mean? Well, we consistently see from all the law firms we market, content that they’veRead More »The Sleeping Giant that May Be Lurking in Your Law Firm’s Marketing
law firm website redesign

The Biggest Mistake Law Firms Make in Thinking about Designing Their New Website

The redesign of your law firm's primary marketing touchpoint (the website) should be a big job. If you're engaging with a design agency and they say it's not, run! In 2018, websites aren't online brochures that make you feel good about your firm. They have a multi-dimensional purpose, all of which derive from a comprehensiveRead More »The Biggest Mistake Law Firms Make in Thinking about Designing Their New Website
length of blogs

What is the Perfect Length for Blogs on our Law Firm’s Website?

Getting lawyers to write content can be difficult enough, let alone prescribing word counts. The starting point is to identify what your objectives are. Are you wanting to drive search traffic, or communicate with your existing database of clients, or potential clients or referral sources, or are you wanting to write content that is gearedRead More »What is the Perfect Length for Blogs on our Law Firm’s Website?

LawSwitch Chatbots: A Demo

In this live demo, we take LawSwitch, the chatbot technology for law firms for a spin with its founder, Tim Kirkman. Need Help? Blog Form Your Name * Your Firm Your Phone Number Your Email * Tell us how we can help your law firm Brand Design MarketingMarketing Technology Other Tell us more specifically howRead More »LawSwitch Chatbots: A Demo
chatbot podcast with lawswitch

What is a ChatBot and Why Your Law Firm Should Be Thinking About Them: An Interview with Tim Kirkman of LawSwitch

If you're like the majority of law firms throughout the World, its probably likely that you're watching the technology space closely and in particular the impact that it's having and going to have on all facets of legal practice and from all reports, it will be significant. You only have to look at digital disruptionRead More »What is a ChatBot and Why Your Law Firm Should Be Thinking About Them: An Interview with Tim Kirkman of LawSwitch
Legal Industry Disruption An Interview with Mark Cohen

Legal Industry Disruption: An Interview with Mark Cohen

In this video Stevie Ghiassi from Legaler interviews Mark A Cohen on the changes within the legal industry deriving from technology and new business models. In particular, Stevie and Mark discuss: Stories from his experiences as a lawyer in the Supreme Court Post-GFC regulation and stagnation in the legal industry New forms of legal delivery,Read More »Legal Industry Disruption: An Interview with Mark Cohen
hard to market

Are Some Law Firm Practice Areas Harder to Market Than Others?

This is undeniably the case! Marketing or good marketing is always a derivative of understanding your brand, how it's positioned in the market, your unique value proposition (UVP) and of course your marketing channels. Let's say for example you're wanting to start a personal injury law firm and you're in a crowded and competitive market,Read More »Are Some Law Firm Practice Areas Harder to Market Than Others?