We know this challenge so well. There is a massive shift outside your firm but the leadership team inside aren’t looking or lack the impetus to do something about it. If you’re working in a law firm that is somewhat antiquated when it comes to brand, design, marketing and technology and you’re having no luckRead More »How to Get Marketing on the Agenda at a Partner’s Meeting
There has been an exponential increase in the numbers of law firms running Google Ads, as SEO and lead generation become much more competitive, and hence firms have more questions than ever about the Ad platform. What Are Google Ads? Though it might come as a surprise, some law firms don’t know what Google AdsRead More »What’s Google Ads Quality Score and Should Our Law Firm Care About It?
When it comes to marketing a law firm, the cold hard truth is that the majority of law firms fail. The failure doesn’t always derive the most obvious places. Here are the 7 most common reasons that we have found working with law firms over the last 10 years as to why they just can’tRead More »The 7 Most Common Reasons Law Firm Marketing Fails
Getting potential clients to your firm’s website will always be one of the most important objectives of your law firm marketing strategy. But it has become more difficult than ever. Let’s face it, every law firm wants to be number #1 for the keywords they’re chasing in the marketplace, but by and large there canRead More »Is Legal Search Engine Optimization Dead?
Managing your law firm’s website these days can be a challenge. At Fast Firms, we’re surprised at how often things can go wrong very quickly! Like all technology, things go wrong! In the case of law firm websites, it's no different. Regardless of how big or small your law firm's design and marketing budget, expectRead More »When Things Go Wrong with Your Law Firm’s Website
You are what they say you are! Google & Facebook reviews are incredibly powerful influencing factors in whether or not someone chooses to use your firm or not, yet the far majority of law firms struggle receiving positive reviews. Despite law firms knowing the importance of reviews, most have no process in place to encourageRead More »How Your Law Firm Can Get Exponentially More Google Reviews
You don’t need us to tell you that our beloved legal industry is undergoing change! But while technology is serving up a plethora of “new shiny things” if one thing is missing, they invariably all fail, regardless of how good they are! At Fast Firms, we get technology! We’ve built our own software, our ownRead More »Automio, Josef, Settify, Family Property, Templafy or Something Else?
You’ve got your latest google analytics report and it told you that 16500 people are crawling your website. What the heck are they doing? Google Analytics can tell you with numbers and graphs but sometimes it may warrant a more design-focused response. What’s a Design Focused Response? A design focused response is simply looking atRead More »What The Heck Are People Doing On My Law Firm Website?
Law firms usually see the benefit in running ads for lead generation, but they’re also incredibly useful in scouting. Lead generation for plenty of law firms, at least from online channels, mostly derive from SEO (search engine optimisation) and/or running ads, but if your law firm is considering the introduction of a new practice line,Read More »Why Law Firms Should Run Ads Not Just for Lead Generation
Every start of a new year for the last 6, there has been the prediction that this year is the year of video! Well, we think it now is! The question of whether or not your law firm should do videos yourselves needs to be predicated on the question, “can” you do videos. What’s theRead More »Our Law Firm Want to Do Videos. Should We Do Them Ourselves?
Law firms are fast becoming aware that lead generation is becoming very competitive and getting oxygen over competitors is more difficult than it once was. Is Facebook Ads the answer? The answer is a little more complex than what you think at first blush. Leads have dried-up, so legal practices rush to possible solutions withoutRead More »Should Our Law Firm Do Facebook Ads?
There is little doubt, that marketing your law firm has become very complex, hence plenty of law firms are looking for more sophisticated solutions! When we established Fast Firms over 10 years ago, we were essentially a design agency, taking care of online and offline marketing collateral. Since then, as both marketing and technology haveRead More »Should Your Law Firm Use Hubspot?
Naming and law firms is always a contentious issue, particularly for smaller practices, with partners prone to wanting their name in there..somewhere. The worst examples of business naming happen within law firms. We’re not going to give you examples, but have a look around. That said, at times, upon the exit of the old partnerRead More »Let’s Change the Name of Our Law Firm…Maybe Not
There's little doubt that the far majority of law firms have probably heard of Settify, but to a lesser extent its competitor Family Property. Numerous family law practices in Australia are now using Settify and we're yet to meet any that don't appreciate what it does. Sure, like any software there are always limitations, andRead More »Settify, Family Property Or Your Own DIY Solution?
Picture this! Your law firm has long positioned itself in known waters! The captain, he knew both the craft and water, but he's leaving the ship, either of his own volition or he's been pushed. Who's the next captain? There's plenty of law firms out there in this position and they can be prone toRead More »Who is the Next Leader of Your Law Firm?
Law firms when considering their brand, design, marketing or technology often get off on the wrong foot! They identify the wrong problem! There is little doubt that positioning and growing your law firm has become incredibly complex. So complex, law firms often come to us because they simply can’t see the forest for the trees!Read More »What’s the Problem with the Problem?
If you're like plenty of law firms out there, it's likely you have a growing dependence on third-party software to connect a bunch of things from your website, to a CRM, your practice management software, forms, chatbots etc. So, What's the Risk! It's topical for us at the moment because we just received our monthlyRead More »How Many Zaps Does Your Law Firm Need?
When it comes to law firm marketing, your website analytics is crucial. Yet, most law firms don't ever consider it. Whilst at Fast Firms we often can inherit law firms who come to us with a high website bounce rate, before diagnosis, the metric needs to be fully considered amid a myriad of others. WhatRead More »What Your Law Firm Needs to Know about Bounce Rates
Voice search is a natural progression of the technologies Siri, Google Now, and Alexa have popularized. It is now natural for users to speak commands to a device to get specific actions. And why not? It’s much easier to speak commands or search phrases into your phone or smart speaker, compared to typing on aRead More »What Your Law Firm Needs to Know About Voice Search
There is little doubt that when it comes to improving your law firm's success with Google Ads, the design and integration of landing pages is crucial, yet in our experience, only 10% of law firms do it. In this article, we identify 7 things your law firm needs to do as a matter of priorityRead More »How Your Law Firm Can Get Better Results with Your Google Adwords