Often done badly, if at all, when it comes to onboarding new clients, in our experience most law firms don’t do it well. We see onboarding as a process in which firstly you validate the client for making their decision to seek your help and not the other 4571 law firms and you do allRead More »How We Would Do On-Boarding in Your Law Firm
Very rarely is it the case that you fire up a Google Ads campaign for your law firm and the next day you’re inundated with leads. There’s a lot of work to them, often not fully understood or appreciated! One of the most hair-pulling exercises is when a law firm has a Google ads campaignRead More »Is Your Law Firm Getting Clicks from Google Ads But No Conversions?
Every family law practice regardless of where they are located know how competitive the space is! From all predictions, it's only going to get harder with new boutique practices opening weekly and technology significantly enhancing agile business models. In our experience working with plenty of family law firms over the last 10 years, including someRead More »What is Settify and Why Your Family Law Firm Should Care
You don’t need us to tell you that “convenience” is a big thing these days, as plenty of industries from banking to restaurants to grocery shopping look to find more ways of removing friction from the purchase cycle. Once it was a stretch to book an appointment online, now not only is it commonplace, butRead More »Why Your Law Firm Website Needs Online Appointments
As a law firm marketing and technology agency, in our experience, it's a rare case indeed to find a software company to report the findings of user interaction with their platform. Hence, the first part of the Family Law Insights Report by Settify, a four-part series analysing the engagement of more than 10,900 people withRead More »Settify: What 10,900 Users Are Saying!
There can be a good argument behind why a law firm should carve out a niche practice and give its own identity by designing and building another website but beware of the traps. Over the last 10 years we’ve launched numerous sub-brands for law firms, and here are a few points on getting it right.Read More »Before You Launch Your Second Legal Practice Do This
When it comes to marketing a law firm, the cold hard truth is that the majority of law firms fail. The failure doesn’t always derive the most obvious places. Here are the 7 most common reasons that we have found working with law firms over the last 10 years as to why they just can’tRead More »The 7 Most Common Reasons Law Firm Marketing Fails
Getting potential clients to your firm’s website will always be one of the most important objectives of your law firm marketing strategy. But it has become more difficult than ever. Let’s face it, every law firm wants to be number #1 for the keywords they’re chasing in the marketplace, but by and large there canRead More »Is Legal Search Engine Optimization Dead?
You don’t need us to tell you that our beloved legal industry is undergoing change! But while technology is serving up a plethora of “new shiny things” if one thing is missing, they invariably all fail, regardless of how good they are! At Fast Firms, we get technology! We’ve built our own software, our ownRead More »Automio, Josef, Settify, Family Property, Templafy or Something Else?
You’ve got your latest google analytics report and it told you that 16500 people are crawling your website. What the heck are they doing? Google Analytics can tell you with numbers and graphs but sometimes it may warrant a more design-focused response. What’s a Design Focused Response? A design focused response is simply looking atRead More »What The Heck Are People Doing On My Law Firm Website?
Law firms are fast becoming aware that lead generation is becoming very competitive and getting oxygen over competitors is more difficult than it once was. Is Facebook Ads the answer? The answer is a little more complex than what you think at first blush. Leads have dried-up, so legal practices rush to possible solutions withoutRead More »Should Our Law Firm Do Facebook Ads?
There is little doubt, that marketing your law firm has become very complex, hence plenty of law firms are looking for more sophisticated solutions! When we established Fast Firms over 10 years ago, we were essentially a design agency, taking care of online and offline marketing collateral. Since then, as both marketing and technology haveRead More »Should Your Law Firm Use HubSpot?
Naming and law firms is always a contentious issue, particularly for smaller practices, with partners prone to wanting their name in there..somewhere. The worst examples of business naming happen within law firms. We’re not going to give you examples, but have a look around. That said, at times, upon the exit of the old partnerRead More »Let’s Change the Name of Our Law Firm…Maybe Not
There's little doubt that the far majority of law firms have probably heard of Settify, but to a lesser extent its competitor Family Property. Numerous family law practices in Australia are now using Settify and we're yet to meet any that don't appreciate what it does. Sure, like any software there are always limitations, andRead More »Settify, Family Property Or Your Own DIY Solution?
When it comes to law firm marketing, your website analytics is crucial. Yet, most law firms don't ever consider it. Whilst at Fast Firms we often can inherit law firms who come to us with a high website bounce rate, before diagnosis, the metric needs to be fully considered amid a myriad of others. WhatRead More »What Your Law Firm Needs to Know about Bounce Rates
Voice search is a natural progression of the technologies Siri, Google Now, and Alexa have popularized. It is now natural for users to speak commands to a device to get specific actions. And why not? It’s much easier to speak commands or search phrases into your phone or smart speaker, compared to typing on aRead More »What Your Law Firm Needs to Know About Voice Search
There is little doubt that when it comes to improving your law firm's success with Google Ads, the design and integration of landing pages is crucial, yet in our experience, only 10% of law firms do it. In this article, we identify 7 things your law firm needs to do as a matter of priorityRead More »How Your Law Firm Can Get Better Results with Your Google Adwords
We've been recording, producing, editing podcasts for law firms for over 5 years. It's not unusual for our agency to be recording in excess of 40 podcasts for our clients each and every month. In fact, in 2012, we launched our own podcast on law firm marketing and ceased recording in 2017, though we're recommencingRead More »7 Things To Do Before Your Law Firm Starts a Podcast
We've been marketing law firms for over 10 years with great results and what's crucial of course, is ensuring you're always ahead of your competitors. Integral to this is what we call your law firm's SERP results. These are your law firm's search engine results. In particular where your law firm is ranking for givenRead More »5 Things Your Law Firm Marketing Strategy Should Have
In this special edition of the Future-Proof Your Law Firm Podcast. We track back into the archives of the “Law Firm Marketing Podcast” to revisit a conversation with Rob Kahn, the Chief Marketing Officer at Fenwick & West LLP. As part of the firm’s administrative leadership, Rob is responsible for developing and implementing marketing, communications,Read More »Marketing the Law Firm that Tech Giants Use