In this video, Fast Firms Director, Dan Toombs suggests that law firms ask 2 questions before they integrate any technology into their law firm. TRANSCRIPT 5 years ago there were approximately 250 start-ups in the legal technology space. Now there is estimated to be in excess of 250,000. It goes without saying that asRead More »Do This Before integrating Technology into Your Law Firm
Effective law firm marketing solves one problem but creates three others! It might sound odd, but in our experience working with law firms we’re acutely aware of how solving one marketing challenge creates a bunch of others. Let's chat through the most common marketing problems we solve and the problems that typically emanate when youRead More »Why Good Law Firm Marketing Creates More Problems
It goes without saying that getting your firm ranked #1 for competitive keywords should be a primary objective of most law firms, but getting there is harder than ever with the majority of firms having an SEO strategy in place. If your law firm isn’t ranking but wants to, there are some fundamentals you needRead More »Can Our Law Firm Still Rank #1 in Google?
Often done badly, if at all, when it comes to onboarding new clients, in our experience most law firms don’t do it well. We see onboarding as a process in which firstly you validate the client for making their decision to seek your help and not the other 4571 law firms and you do allRead More »How We Would Do On-Boarding in Your Law Firm
It goes without saying that the marketing spend for law firms has significantly risen over the last five years. Acquiring leads for the majority of firms principally derives from Google search and those that win the lead either rank well in Google search organically or through ads. Now, for clarity when we talk organically we meanRead More »SEO or Google Ads for Your Law Firm?
Very rarely is it the case that you fire up a Google Ads campaign for your law firm and the next day you’re inundated with leads. There’s a lot of work to them, often not fully understood or appreciated! One of the most hair-pulling exercises is when a law firm has a Google ads campaignRead More »Is Your Law Firm Getting Clicks from Google Ads But No Conversions?
Every family law practice regardless of where they are located know how competitive the space is! From all predictions, it's only going to get harder with new boutique practices opening weekly and technology significantly enhancing agile business models. In our experience working with plenty of family law firms over the last 10 years, including someRead More »What is Settify and Why Your Family Law Firm Should Care
Wordpress is often the first port of call for law firms wanting a website, but be careful if you’re considering to deploy a Wordpress theme. We love Wordpress for law firms! It’s ubiquitous, easy for clients to manage content if they wish themselves, and from a development perspective, it’s not rocket science, but that said,Read More »7 Reasons Why Your Law Firm Should Not Use a WordPress Theme
You don’t need us to tell you that “convenience” is a big thing these days, as plenty of industries from banking to restaurants to grocery shopping look to find more ways of removing friction from the purchase cycle. Once it was a stretch to book an appointment online, now not only is it commonplace, butRead More »Why Your Law Firm Website Needs Online Appointments
In our experience, when most law firms consider a new website it's likely they’re 12 months too late. In designing new websites for new and existing law firms, we find that its typically the case that law firms in thinking of a new website, or any major marketing collateral for that matter, get caught inRead More »When to Consider a New Law Firm Website
You only need to search the term “lawyers” in Google and you’ll see the plethora of law firms who are running ads. The exponential growth in the number of law firms who are spending significant money month after month on Google Ads is for a couple of reasons. One, they work and secondly, SEO (gettingRead More »Beating Your Competitors With Google Ads
As a law firm marketing and technology agency, in our experience, it's a rare case indeed to find a software company to report the findings of user interaction with their platform. Hence, the first part of the Family Law Insights Report by Settify, a four-part series analysing the engagement of more than 10,900 people withRead More »Settify: What 10,900 Users Are Saying!
There can be a good argument behind why a law firm should carve out a niche practice and give its own identity by designing and building another website but beware of the traps. Over the last 10 years we’ve launched numerous sub-brands for law firms, and here are a few points on getting it right.Read More »Before You Launch Your Second Legal Practice Do This
Most general practice law firms know that it’s easy to take complete care of existing clients rather than chase new ones, but plenty of firms miss this opportunity. This is particularly the case in those firms where low-value products like conveyancing and simple wills represent for lots of firms single transactions and there is noRead More »Is Your Law Firm Cultivating Past & Current Clients?
There’s often a consistent theme in marketing law firms, the necessity to implement core functions and the resistance or the apathy of the law firm to do it. At Fast Firms, we’ve been doing brand, design, marketing, and technology for law firms over the last 10 years and as you would expect, at times resistanceRead More »Call Tracking & Why Your Law Firm Should Do It
We know you’ve heard it all before, but simply put, the firms that are experiencing awesome growth don’t like doing it, but they do it regardless. In 2008, Joe Pullizi published a book, Get Content Get Customers and it for plenty of people who read it, it was an epiphany, despite the fact that "inbound marketing”Read More »One Thing Your Law Firm Must Do, But Won’t!
There is a common misconception among law firms that amid this flurry of technology startups in the legal industry producing all sorts of software that once your firm integrates it, there will be a considerable influx in traffic to your firm’s website! Spoiler alert! It likely won’t happen! Over the last 10 years we’ve hadRead More »Will New Legal Technology Drive Traffic to Our Law Firm’s Website?
One of the most time-intensive, methodical and repetitious tasks in the context of marketing a law firm is SEO (search engine optimisation). SEO is a fundamental aspect of marketing your legal practice, it's ultra-competitive, prone to algorithm shifts by search engines and needless to say it’s expensive. But all that said there really is onlyRead More »The Only Question You Need to Ask Your Law Firm SEO Agency
We love chatbots, but only when the objective has been identified! We’ve been designing and deploying chatbots for the last 12 months and we’ve learned one or two things! They’re not a one size fits all solution and they need to be tested. So, How Should We Use Them? In the context of law firms,Read More »Whats the Best Chatbot for Our Law Firm?
We’ve been branding, designing, marketing, developing and deploying technology for law firms for over 10 years and upon reflection, here are some of the predominant characteristics we see in our most successful clients. They do something about it Law firms by nature are risk-averse! No surprise, it’s what people typically pay them to be, butRead More »What Successful Law Firms Do When it Comes to Marketing