Back in the halycon days, we'd literally launch a new law firm's website and see ranking visibility within a couple of weeks. Sure, it had alot to do with the...
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Very, very short & sweet! Marketing a law firm effectively is complex. The industry term these days is Omni-channel, which essentially is not only being across everything but being able...
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Video Transcript: Google ads work for law firms, but they can work better if you're constructively working with your agency. My name is Dan Toombs and I'm the founder of...
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Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding...
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From a brand, design, marketing and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of...
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It should come as no surprise that a key feature of whether or not people choose to engage your law firm is based upon what others say about you. Sure,...
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As good as technology is, in our experience doing this work for over 10 years, phone calls from your website are still a major acquisition channel, but ask most law...
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What’s this all about? Well, it goes like this! You regularly search your law firm on Google and over time Google adapts to your search pattern and elevates the search...
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I’m an ideas guy and nothing excites me more than being with a partner group when one or more lawyers have big hairy audacious goals (BHAG according to Jim Collins)....
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Tricky question! But depending on your legal practice and the extent of technology you have under your website there are some things you can do improve your insight! But before doing...
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Billboards! Waste of time of not? It’s the perennial question because unlike other marketing channels finding the ROI can be problematic. That said, it doesn’t need to be completely! Billboards...
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[player id=54376] David Ackert probably needs no introduction to many of our US listeners who would have undoubtedly benefited from David’s incredible insight on how to grow your firm through…
[player id=54378] Kirsten Hodgson helps lawyers and their firms to grow their practices by harnessing the power of LinkedIn. Kirsten achieves this in three ways: Helping lawyers harness…
[player id=54383] It might seem a little odd why a discussion on organizational content would appear here. A law firm’s culture plays a huge role in branding, design and effective…
On this podcast, we are LIVE from Louisville, Kentucky with Doug Stern. Doug is an award-winning freelance writer-editor and marketing strategist, who works predominantly with law firms on creating, compelling…
On this edition of the podcast, Cheryl Bame of Bame PR discusses why attorneys or lawyers need to get on their feet and start presenting at conferences and the like,…
In recent years, particularly influenced by a succession of Google algorithm updates, search engine optimisation, or SEO as it’s commonly referred to has changed dramatically. The Google Penguin update of…
There is no doubt that marketing your firm effectively has become incredibly more complex than what is was 5 years ago (even 1 year ago). Law firms in thinking about…
It seems that every second firm I walk into these days to help with their broader marketing strategy often do client on-boarding badly, if at all. Of course, we know…
The New York Law Journal called Ari Kaplan’s first book, The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2008), a “must-have treasure…
