David Ackert probably needs no introduction to many of our US listeners who would have undoubtedly benefited from David’s incredible insight on how to grow your firm through some very…
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Kirsten Hodgson helps lawyers and their firms to grow their practices by harnessing the power of LinkedIn. Kirsten achieves this in three ways: Helping lawyers harness the power…
It might seem a little odd why a discussion on organizational content would appear here. A law firm’s culture plays a huge role in branding, design and effective marketing. It’s…
On this podcast, we are LIVE from Louisville, Kentucky with Doug Stern. Doug is an award-winning freelance writer-editor and marketing strategist, who works predominantly with law firms on creating, compelling…
On this edition of the podcast, Cheryl Bame of Bame PR discusses why attorneys or lawyers need to get on their feet and start presenting at conferences and the like,…
In recent years, particularly influenced by a succession of Google algorithm updates, search engine optimisation, or SEO as it’s commonly referred to has changed dramatically. The Google Penguin update of…
There is no doubt that marketing your firm effectively has become incredibly more complex than what is was 5 years ago (even 1 year ago). Law firms in thinking about…
It seems that every second firm I walk into these days to help with their broader marketing strategy often do client on-boarding badly, if at all. Of course, we know…
The New York Law Journal called Ari Kaplan’s first book, The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2008), a “must-have treasure…
Interview with David Ash How do law firms adapt to change? It is increasingly an important question given the changes happening to our industry, particularly influenced by technology, in…
Why is that when law firms start reconsidering how their website looks, they start looking at other law firm websites for inspiration? By and large, there’s not too much inspiration…
Interview with Robert Algeri It goes without saying that central to your firm’s marketing strategy is your website and my team and I often lament that not enough law firms…
Whilst 2015 is well and truly upon us, if your law firm hasn’t yet started to embark on a law firm marketing strategy, then this podcast is worth a listen….
Interview with Adrian Dayton One of the most commonly asked questions by law firms, is how do they grow through the use of social media. In this podcast, I talk…
We love marketing generalist legal practices? Why, because whilst there is this preoccupation with becoming the “specialist” and niching down, multiple opportunities open up for the generalist firm that can…
Google Analytics (GA) is absolutely essential to the success of your law firm marketing and yet at times, particularly for those small firms, or for those admin assistants who have…
TRANSCRIPT Dan Toombs here from Fast Firms and Dan Toombs, now just before we commence this tutorial on setting up a email subscription sequence, I just wanted to let you…
How Foley Hoag Create Great Content Consistently When I asked my good friend, former Editor in Chief of Lawyers.com and now Editor of the National Trial Lawyers, Larry Bodine who…
Developing a Content Strategy with Kristina Halvorson One of the great mistakes law firms invariably make when it comes to re-design of their firm’s website is they get stuck on…
Let’s face it! Metrics inform better marketing! Here are a few tools that will leverage your data to take your marketing efforts to a whole new level.’ However, the first…
