As legal marketing specialists, we've always been a little reticent about strongly encouraging law firms to embrace social media platforms as being their primary medium for lead generation. It's a little like the old adage that one shouldn't keep all your eggs in one basket. The major algorithm changes by Facebook this week reinforces thatRead More »New Facebook Changes and Your Legal Marketing
When it comes to trying to get a better grip of why your firm's website doesn't convert the number of leads it receives, there is invariably a lot of finger pointing going on. Some point to the content, others point to the web design itself and others point to the SEO providers. Like SEO (searchRead More »3 Ways to Increase Your Law Firm’s Website Conversion Rates
Today, the web is social and interactive. It’s not static like most websites tend to be. As such, your law firm's website can no longer sustain as its own island. We now need to consider integrating search, social media, content, blogging, and more with our websites. Gone are the days where all it took wasRead More »The Essential Law Firm Website Guide
Today, Youtube is the second largest search engine in the world and also the third most visited site. Facebook and Google ranks first and second. Youtube gets approximately six billion hours of watched videos monthly and they receive more than a million unique visitors every month. It's a powerful medium and in the marketing mixRead More »5 Tips to Drive People To Your Legal Videos On YouTube
It shouldn't come as a surprise, but increasingly law firms are seeing the value of creating client focused content as a dominant lead generation strategy. Greentarget in association with The American Lawyer and The Zeughauser Group have this week launched their 2014 Digital and Content Marketing Survey following research of 189 in-house counsel and 79Read More »Why Law Firms are Investing in Content Marketing
Effective law firm marketing derives from having both access to great metrics and understanding them. From an online perspective, Google Analytics(GA) is pivotal and no matter how sophisticated a firm's metrics platform is, it will draw its data through this platform. Setting up GA is painless and can be easily integrated into the back-end ofRead More »How Can I Use Google Analytics in My Law Firm?
The perennial legal marketing question asked by firms irrespective of their size, is "how do I get more clients?" Often the problem isn't so much to do with the expertise of the firm, but rather how they manage and guide leads from one stage of the process to the next. As you would expect weRead More »How Do I Get More Leads into My Law Firm
User experience, often neglected with so much law firm web design, is such an integral aspect to converting visitors into clients, yet it is not understood and rarely applied. User experience starts with understanding who your firm's "perfect client" is and speaking to them in a myriad of different ways using diverse mediums as aRead More »Law Firm Web Design and User Experience
Online marketing for lawyers, specifically Adwords, be it in the shape of Google, Facebook, Linkedin, Yahoo, Bing etc impose serious risks for new players. In fact, some firms we know of have literally burnt their year's marketing budget in just 3 months by thinking that Adwords would deliver qualified clients and lots of them. TheRead More »The Fatal Mistake Law Firms Make with Adwords
Ancient internet marketers, like those who existed 8 years ago and still flourish to this day, banged on about "the list." At digital marketing conferences, everyone wrapped their presentation about it, blogs were preoccupied with it, information products derived millions of dollars from it, pressing upon people to focus on building your "email list," toRead More »Law Firm Email Marketing
This invariably is the most commonly asked question by law firms focused on better positioning in major search engines like Google. The answer isn't an easy one and it's what prompted us to offer our Free Website Analysis to those firms wanting to improve not only their search rankings, but enhance client conversion. You seeRead More »Why Does that Law Firm Out Rank us in Google?
Yes, we see it all the time when we start raking around the place, when about to commence some design strategy work for a firm's quintessential online footprint, "their website." The conversation usually goes like this. Fast Firms: "Who hosts your current website?" Law Firm Client: "Not sure" Fast Firms: "Who has the registration detailsRead More »The Most Important Questions that No-One Seems to Know the Answer to in a Law Firm
You may have already guessed that we do have a strong opinion of the risks associated when firms completely disengage from their law firm SEO marketing efforts and outsource their SEO (search engine optimisation) completely to external providers, never knowing what tactics are being applied to catapult the firm to good rankings. Why? Notably becauseRead More »Time to Re-Think Law Firm SEO
Most firms are likely to be using a content management system (CMS) to manage content updates on their website. Invariably, most have migrated to a Wordpress CMS, but surprisingly there are still many firms who have either their site built on a static HTML framework or have it sitting on a CMS that has beenRead More »Should We Use WordPress for Our Law Firm Website
In the last month, how many clients did your firm acquire online? How many people visited your firm’s website and what did they do while they were there? How many of them were repeat visitors and on each return, what did they do differently? Why do they keep coming back? What’s the “sticky” content onRead More »Why Your Firm Doesn’t Get Leads Online and What to Do About it
It's not unusual for law firms to suffer a nosedive in search traffic and wonder why. It can happen because of a variety of factors. The first thing to do, is to identify whether in fact you're receiving less search engine traffic or less traffic from clicks or links from other websites or less trafficRead More »Has Your Firm’s Website Suffered a Decrease in Traffic?
Each month, your firm like most is probably in receipt of a significantly higher amount of web visits than actual client conversions. In other words, each month, you have 1,200 people visit your criminal law firm's website, but those who actually become clients are in single digits. Don't despair! Providing you're watching your web analytics,Read More »Why Guides are a Great Capture for Lead Generation
In recent years, there have been a spate of start-ups hell-bent on disrupting the legal industry. We shouldn't be surprised as the online juggernaut is ousting the old guard on most industries. In fact, you would be hard pressed to find an industry that isn't yet being disrupted by the advent of technology. Essentially, theRead More »How to Prepare Your Law Firm for Disruption
One dimensional marketing campaigns executed by firms usually have the primary target of being number #1 in Google for a selected keyword, or a number of them. In other words, a firm which is located in Moonee Ponds, invest everything in ranking #1 for the term, "Moonee Ponds Lawyers," or variations of the keyword phraseRead More »Is Getting #1 in Google Your Objective?
There has always been loads of conjecture concerning social media as a client acquisition tool within the legal landscape and other industries. In many respects, much of the discussion to date has been weighted significantly more towards the potential of social media to enhance potential client engagement and of course, marketing companies keen to capitaliseRead More »Social Media Marketing & Law Firms