Dan Toombs

3 Huge Mistakes of the Generalist Law Firm

We love marketing generalist legal practices? Why, because whilst there is this preoccupation with becoming the "specialist" and niching down, multiple opportunities open up for the generalist firm that can allow re-engagement and cross pollination of historic clients. However, multi-disciplinary firms invariably make some big fundamental mistakes in how they market, or don't market theirRead More »3 Huge Mistakes of the Generalist Law Firm

How to Set up Google Analytics on Your Law Firm’s Website

Google Analytics (GA) is absolutely essential to the success of your law firm marketing and yet at times, particularly for those small firms, or for those admin assistants who have had the title of "digital marketing" attached to their position description, even the installation of GA into your Wordpress website can be a little confusing.Read More »How to Set up Google Analytics on Your Law Firm’s Website

How Renowned Law Firm Foley Hoag Create Amazing Content

How Foley Hoag Create Great Content Consistently When I asked my good friend, former Editor in Chief of Lawyers.com and now Editor of the National Trial Lawyers, Larry Bodine who does content well, without hesitation he pointed to Foley Hoag who under the stewardship of their Director of Marketing & Business Development, Jasmine Trillos-Decarie areRead More »How Renowned Law Firm Foley Hoag Create Amazing Content

How to Improve your Law Firm’s Social Media Marketing with Social Media Metrics

Let's face it!  Metrics inform better marketing! Here are a few tools that will leverage your data to take your marketing efforts to a whole new level.’ However, the first thing you need to make sure is that your social media marketing, like your other marketing channels emanate from a marketing strategy that of course,Read More »How to Improve your Law Firm’s Social Media Marketing with Social Media Metrics

Take Your Content Marketing to New Heights (Infographic)

Content marketing requires a unique type of investment. With most outbound marketing, the investment is cost related. But with inbound marketing, while there are costs, the biggest investment is time. Content marketing is a process and typically requires a good amount of work until you see meaningful results. But don’t let that deter you. AsRead More »Take Your Content Marketing to New Heights (Infographic)

Is Your Law Blog a Mashable or a New York Times?

Do you approach blogging as covering all relevant news in your niche or covering your niche socially? There’s a big difference and you may be surprised as to which works better. In a talk before the Canadian Journalism Foundation, Mashable editor-in-chief, Jim Roberts (@nycjim), explained that Mashable approaches the news as a social activity. GigaOm’sRead More »Is Your Law Blog a Mashable or a New York Times?

How to Re-Ignite Past Clients

It's not just law firms, but most most businesses are fixated on acquiring new clients rather than cultivating those they already have. It goes without saying that if you're a law firm that has the capacity to offer complimentary services to clients, than a good part of your strategy should be both maintaining contact withRead More »How to Re-Ignite Past Clients

How Your Law Firm Can Create Amazing Graphics in under 3 Minutes –

Do you wish to create stunning graphics for your law firm's social media channels without paying graphic designers to do the job? Introducing Canva… Canva is a fantastic graphic design tool that lets you create almost all types of images within minutes.  From Facebook covers, flyers, posters, company logo, invitations and presentations, Canva can beRead More »How Your Law Firm Can Create Amazing Graphics in under 3 Minutes –

Free Legal Marketing Content Calendar

No matter who you talk to, the synonymous answer to getting more qualified web traffic to your law firm's website, is to write more content. Content is the bedrock of great digital marketing. For firms that are prolific content writers, multiple opportunities to drive eternal traffic are everywhere. Notwithstanding this, content that is well thoughtRead More »Free Legal Marketing Content Calendar
Esparza Mock

How to Future Proof Your Law Firm

Former President of GE, Jack Welsh once opined, that "when the rate of change inside the business is exceeded by the rate of change outside the business, the end is near." Not surprisingly, as it is with other markets that have been revolutionised by "digital,' most stakeholders are underprepared.  3 years ago if I hadRead More »How to Future Proof Your Law Firm

Legal Marketing from a Suitcase

A whirlwind of a few weeks, listening to law firms in Melbourne, Sydney, Perth, Newcastle, Brisbane and Toowoomba on their challenges, the opportunities and how they're going to meet both. Across these discussions over the last three weeks, there was a synonymous theme that kept on re-emerging, the changing legal industry and the importance ofRead More »Legal Marketing from a Suitcase

Are You Good Enough?

It use to be the case that just being good enough was good enough. If you were good enough than it followed that conversations about how good you actually were would occur over the back fence between neighbours, out front of the local diner among acquaintances, in the lunch room in the factory or inRead More »Are You Good Enough?