We love marketing generalist legal practices? Why, because whilst there is this preoccupation with becoming the "specialist" and niching down, multiple opportunities open up for the generalist firm that can allow re-engagement and cross pollination of historic clients. However, multi-disciplinary firms invariably make some big fundamental mistakes in how they market, or don't market theirRead More »3 Huge Mistakes of the Generalist Law Firm
Google Analytics (GA) is absolutely essential to the success of your law firm marketing and yet at times, particularly for those small firms, or for those admin assistants who have had the title of "digital marketing" attached to their position description, even the installation of GA into your Wordpress website can be a little confusing.Read More »How to Set up Google Analytics on Your Law Firm’s Website
TRANSCRIPT Dan Toombs here from Fast Firms and Dan Toombs, now just before we commence this tutorial on setting up a email subscription sequence, I just wanted to let you know of a new platform that we've just launched. It's called FirmRanker and basically what it is, is a free way to assess your lawRead More »How to Grow Your Law Firm’s Email Subscriber List
How Foley Hoag Create Great Content Consistently When I asked my good friend, former Editor in Chief of Lawyers.com and now Editor of the National Trial Lawyers, Larry Bodine who does content well, without hesitation he pointed to Foley Hoag who under the stewardship of their Director of Marketing & Business Development, Jasmine Trillos-Decarie areRead More »How Renowned Law Firm Foley Hoag Create Amazing Content
Developing a Content Strategy with Kristina Halvorson One of the great mistakes law firms invariably make when it comes to re-design of their firm's website is they get stuck on aesthetics and both the existing and new content is an afterthought. This is quite a pronounced issue as we have found when working with firmsRead More »How to Develop a Content Strategy with Kristina Halvorson
Let's face it! Metrics inform better marketing! Here are a few tools that will leverage your data to take your marketing efforts to a whole new level.’ However, the first thing you need to make sure is that your social media marketing, like your other marketing channels emanate from a marketing strategy that of course,Read More »How to Improve your Law Firm’s Social Media Marketing with Social Media Metrics
There’s always the risk that when you build an online audience on another platform of which you don’t control, rules change and all the effort you have invested may be lost. For this reason, drawing your social audience to your firm’s own website is important and better still, acquiring an email list of your socialRead More »How to Build an Email List for your Law Firm with Facebook
When it comes to Facebook marketing, Law firms look at the great promise of having thousands of people like their Facebook page but are invariably stumped when it comes to engaging with their newly found community. One lawyer who I was talking with recently was loathing the fact that she has to tell lawyer jokesRead More »How to Get More Engagement from Your Facebook Fans
Content marketing requires a unique type of investment. With most outbound marketing, the investment is cost related. But with inbound marketing, while there are costs, the biggest investment is time. Content marketing is a process and typically requires a good amount of work until you see meaningful results. But don’t let that deter you. AsRead More »Take Your Content Marketing to New Heights (Infographic)
Do you approach blogging as covering all relevant news in your niche or covering your niche socially? There’s a big difference and you may be surprised as to which works better. In a talk before the Canadian Journalism Foundation, Mashable editor-in-chief, Jim Roberts (@nycjim), explained that Mashable approaches the news as a social activity. GigaOm’sRead More »Is Your Law Blog a Mashable or a New York Times?
Transcript Hi, it's Dan Toombs here, law firm marketing specialist from Fast Firms.com and of course dantoombs.net and I know law firms are always looking for ways that they're able to leverage their content further, particularly via social media and one great way to do this to use Click to Tweet. Now, if your lawRead More »How to Get More Tweets from your Law Firm’s Content
It's not just law firms, but most most businesses are fixated on acquiring new clients rather than cultivating those they already have. It goes without saying that if you're a law firm that has the capacity to offer complimentary services to clients, than a good part of your strategy should be both maintaining contact withRead More »How to Re-Ignite Past Clients
Do you wish to create stunning graphics for your law firm's social media channels without paying graphic designers to do the job? Introducing Canva… Canva is a fantastic graphic design tool that lets you create almost all types of images within minutes. From Facebook covers, flyers, posters, company logo, invitations and presentations, Canva can beRead More »How Your Law Firm Can Create Amazing Graphics in under 3 Minutes –
No matter who you talk to, the synonymous answer to getting more qualified web traffic to your law firm's website, is to write more content. Content is the bedrock of great digital marketing. For firms that are prolific content writers, multiple opportunities to drive eternal traffic are everywhere. Notwithstanding this, content that is well thoughtRead More »Free Legal Marketing Content Calendar
What's the purpose of your law firm's marketing? It might seem to be a silly question, but the answer you provide will ultimately translate to not only what key objectives you're wanting, but also how you're going to both manage and measure those objectives. For example, most law firms will list the key objective ofRead More »What’s the Purpose of Your Law Firm Marketing?
Former President of GE, Jack Welsh once opined, that "when the rate of change inside the business is exceeded by the rate of change outside the business, the end is near." Not surprisingly, as it is with other markets that have been revolutionised by "digital,' most stakeholders are underprepared. 3 years ago if I hadRead More »How to Future Proof Your Law Firm
A whirlwind of a few weeks, listening to law firms in Melbourne, Sydney, Perth, Newcastle, Brisbane and Toowoomba on their challenges, the opportunities and how they're going to meet both. Across these discussions over the last three weeks, there was a synonymous theme that kept on re-emerging, the changing legal industry and the importance ofRead More »Legal Marketing from a Suitcase
If you're like most law firms, at the end of the month, you thumb through the latest Google Analytics reports and try and reconcile the fact that the 947 visitors to your site are a far cry from the 2 or 3 that actually converted into clients. It's a common conundrum for a majority ofRead More »Creating an Online Strategy that Speaks to Clients
It use to be the case that just being good enough was good enough. If you were good enough than it followed that conversations about how good you actually were would occur over the back fence between neighbours, out front of the local diner among acquaintances, in the lunch room in the factory or inRead More »Are You Good Enough?
Another round of search algorithm changes by Google over the weekend has reiterated the importance of "local" as a primary driver in getting better ranked in the search engine. Search Engine Land has named the release as "pidgeon" The update is predominantly focused on merging your law firm's website, Google Maps and Google Place pagesRead More »Google Panda, Hummingbird and Now Pidgeon!