Dan Toombs

law firm website speed

How to Significantly Improve Your Law Firm’s Website Speed

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed

3 Huge Mistakes of the Generalist Law Firm

We love marketing generalist legal practices? Why, because whilst there is this preoccupation with becoming the "specialist" and niching down, multiple opportunities open up for the generalist firm that can allow re-engagement and cross pollination of historic clients. However, multi-disciplinary firms invariably make some big fundamental mistakes in how they market, or don't market theirRead More »3 Huge Mistakes of the Generalist Law Firm

How to Improve your Law Firm’s Social Media Marketing with Social Media Metrics

Let's face it!  Metrics inform better marketing! Here are a few tools that will leverage your data to take your marketing efforts to a whole new level.’ However, the first thing you need to make sure is that your social media marketing, like your other marketing channels emanate from a marketing strategy that of course,Read More »How to Improve your Law Firm’s Social Media Marketing with Social Media Metrics

Is Your Law Blog a Mashable or a New York Times?

Do you approach blogging as covering all relevant news in your niche or covering your niche socially? There’s a big difference and you may be surprised as to which works better. In a talk before the Canadian Journalism Foundation, Mashable editor-in-chief, Jim Roberts (@nycjim), explained that Mashable approaches the news as a social activity. GigaOm’sRead More »Is Your Law Blog a Mashable or a New York Times?

Free Legal Marketing Content Calendar

No matter who you talk to, the synonymous answer to getting more qualified web traffic to your law firm's website, is to write more content. Content is the bedrock of great digital marketing. For firms that are prolific content writers, multiple opportunities to drive eternal traffic are everywhere. Notwithstanding this, content that is well thoughtRead More »Free Legal Marketing Content Calendar
Esparza Mock

How to Future Proof Your Law Firm

Former President of GE, Jack Welsh once opined, that "when the rate of change inside the business is exceeded by the rate of change outside the business, the end is near." Not surprisingly, as it is with other markets that have been revolutionised by "digital,' most stakeholders are underprepared.  3 years ago if I hadRead More »How to Future Proof Your Law Firm