Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed
Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm
David Ackert probably needs no introduction to many of our US listeners who would have undoubtedly benefited from David’s incredible insight on how to grow your firm through some very smart business development strategies. In this conversation, David exposes four techniques to grow an endless stream of client referrals. David is the founder of theRead More »Growing your Law Firm with David Ackert
On this podcast, we are LIVE from Louisville, Kentucky with Doug Stern. Doug is an award-winning freelance writer-editor and marketing strategist, who works predominantly with law firms on creating, compelling content. We know that increasingly the most important piece of content on your law firm's website and other online touch points is your bio andRead More »How to Write Your Bio with Doug Stern
On this edition of the podcast, Cheryl Bame of Bame PR discusses why attorneys or lawyers need to get on their feet and start presenting at conferences and the like, if they want to be seen as thought leaders and how to do it effectively. Cheryl devises public relations campaigns that gain her client's nameRead More »Getting on Your Feet with Cheryl Bame
It seems that every second firm I walk into these days to help with their broader marketing strategy often do client on-boarding badly, if at all. Of course, we know what the issue is and that is that lawyers are great problem-solvers and that's their predominant skill-set, so when they commence their consultation with theRead More »How’s Your Firm’s Onboarding Process?
Why is that when law firms start reconsidering how their website looks, they start looking at other law firm websites for inspiration? By and large, there's not too much inspiration out there and when firms seek to be inspired by others in their industry sameness prevails, and then around we go one more time! ForRead More »How to Start Re-Designing Your Law Firm’s Next Website
We love marketing generalist legal practices? Why, because whilst there is this preoccupation with becoming the "specialist" and niching down, multiple opportunities open up for the generalist firm that can allow re-engagement and cross pollination of historic clients. However, multi-disciplinary firms invariably make some big fundamental mistakes in how they market, or don't market theirRead More »3 Huge Mistakes of the Generalist Law Firm
TRANSCRIPT Dan Toombs here from Fast Firms and Dan Toombs, now just before we commence this tutorial on setting up a email subscription sequence, I just wanted to let you know of a new platform that we've just launched. It's called FirmRanker and basically what it is, is a free way to assess your lawRead More »How to Grow Your Law Firm’s Email Subscriber List
Developing a Content Strategy with Kristina Halvorson One of the great mistakes law firms invariably make when it comes to re-design of their firm's website is they get stuck on aesthetics and both the existing and new content is an afterthought. This is quite a pronounced issue as we have found when working with firmsRead More »How to Develop a Content Strategy with Kristina Halvorson
Let's face it! Metrics inform better marketing! Here are a few tools that will leverage your data to take your marketing efforts to a whole new level.’ However, the first thing you need to make sure is that your social media marketing, like your other marketing channels emanate from a marketing strategy that of course,Read More »How to Improve your Law Firm’s Social Media Marketing with Social Media Metrics
When it comes to Facebook marketing, Law firms look at the great promise of having thousands of people like their Facebook page but are invariably stumped when it comes to engaging with their newly found community. One lawyer who I was talking with recently was loathing the fact that she has to tell lawyer jokesRead More »How to Get More Engagement from Your Facebook Fans
Do you approach blogging as covering all relevant news in your niche or covering your niche socially? There’s a big difference and you may be surprised as to which works better. In a talk before the Canadian Journalism Foundation, Mashable editor-in-chief, Jim Roberts (@nycjim), explained that Mashable approaches the news as a social activity. GigaOm’sRead More »Is Your Law Blog a Mashable or a New York Times?
No matter who you talk to, the synonymous answer to getting more qualified web traffic to your law firm's website, is to write more content. Content is the bedrock of great digital marketing. For firms that are prolific content writers, multiple opportunities to drive eternal traffic are everywhere. Notwithstanding this, content that is well thoughtRead More »Free Legal Marketing Content Calendar
Former President of GE, Jack Welsh once opined, that "when the rate of change inside the business is exceeded by the rate of change outside the business, the end is near." Not surprisingly, as it is with other markets that have been revolutionised by "digital,' most stakeholders are underprepared. 3 years ago if I hadRead More »How to Future Proof Your Law Firm
If you're like most law firms, at the end of the month, you thumb through the latest Google Analytics reports and try and reconcile the fact that the 947 visitors to your site are a far cry from the 2 or 3 that actually converted into clients. It's a common conundrum for a majority ofRead More »Creating an Online Strategy that Speaks to Clients
As legal marketing specialists, we've always been a little reticent about strongly encouraging law firms to embrace social media platforms as being their primary medium for lead generation. It's a little like the old adage that one shouldn't keep all your eggs in one basket. The major algorithm changes by Facebook this week reinforces thatRead More »New Facebook Changes and Your Legal Marketing
When it comes to trying to get a better grip of why your firm's website doesn't convert the number of leads it receives, there is invariably a lot of finger pointing going on. Some point to the content, others point to the web design itself and others point to the SEO providers. Like SEO (searchRead More »3 Ways to Increase Your Law Firm’s Website Conversion Rates
Today, the web is social and interactive. It’s not static like most websites tend to be. As such, your law firm's website can no longer sustain as its own island. We now need to consider integrating search, social media, content, blogging, and more with our websites. Gone are the days where all it took wasRead More »The Essential Law Firm Website Guide
Effective law firm marketing derives from having both access to great metrics and understanding them. From an online perspective, Google Analytics(GA) is pivotal and no matter how sophisticated a firm's metrics platform is, it will draw its data through this platform. Setting up GA is painless and can be easily integrated into the back-end ofRead More »How Can I Use Google Analytics in My Law Firm?