Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed
One perennial question often asked by law firms is if we only knew what people were searching when they landed on our law firm's website? Good news! There are a number of ways! In relation to organic search on Google (that being search traffic you're not paying for), your Google Search console can be immenselyRead More »What Search Terms Are Working For Your Law Firm?
Back in the halycon days, we'd literally launch a new law firm's website and see ranking visibility within a couple of weeks. Sure, it had alot to do with the fact that 10 years ago, the far majority of law firms didn't have a clue what SEO was and it never formed part of theRead More »The Time it Takes To Get New Law Firms Ranked
Very, very short & sweet! Marketing a law firm effectively is complex. The industry term these days is Omni-channel, which essentially is not only being across everything but being able to pull together multiple data sets to tell a fuller story and of course to prove ROI, among other things. Having too many cooks inRead More »Measure Your Law Firm Marketing Agency By Partnerships
Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm
As good as technology is, in our experience doing this work for over 10 years, phone calls from your website are still a major acquisition channel, but ask most law firms if they’re tracking calls from organic or paid search and most aren’t. Big mistake! What is Call Tracking Simply put, call tracking enables yourRead More »Why Your Law Firm Must Be Call Tracking
David Ackert probably needs no introduction to many of our US listeners who would have undoubtedly benefited from David’s incredible insight on how to grow your firm through some very smart business development strategies. In this conversation, David exposes four techniques to grow an endless stream of client referrals. David is the founder of theRead More »Growing your Law Firm with David Ackert
[player id=54378] Kirsten Hodgson helps lawyers and their firms to grow their practices by harnessing the power of LinkedIn. Kirsten achieves this in three ways: Helping lawyers harness the power of LinkedIn to achieve their goals & add rocket-fuel to their existing BD & marketing initiatives. Bringing the voice of the client intoRead More »How Your Law Firm Can Use Linkedin Effectively
[player id=54383] It might seem a little odd why a discussion on organizational content would appear here. A law firm's culture plays a huge role in branding, design and effective marketing. It's not unusual to find that a firm held at ransom by the managing partner who resists change and the firm suffers accordingly. InRead More »How to Improve Your Law Firm’s Culture with Steve Simpson
On this podcast, we are LIVE from Louisville, Kentucky with Doug Stern. Doug is an award-winning freelance writer-editor and marketing strategist, who works predominantly with law firms on creating, compelling content. We know that increasingly the most important piece of content on your law firm's website and other online touch points is your bio andRead More »How to Write Your Bio with Doug Stern
On this edition of the podcast, Cheryl Bame of Bame PR discusses why attorneys or lawyers need to get on their feet and start presenting at conferences and the like, if they want to be seen as thought leaders and how to do it effectively. Cheryl devises public relations campaigns that gain her client's nameRead More »Getting on Your Feet with Cheryl Bame
In recent years, particularly influenced by a succession of Google algorithm updates, search engine optimisation, or SEO as it's commonly referred to has changed dramatically. The Google Penguin update of April 2012 had catastrophic consequences on a number of businesses who unbeknown to them, had engaged SEO companies who were deploying somewhat underhanded tactics inRead More »Get Your Law Firm Better Ranked in Google
There is no doubt that marketing your firm effectively has become incredibly more complex than what is was 5 years ago (even 1 year ago). Law firms in thinking about where they start can often end up in a state of analysis paralysis, stuck at the cross-roads. In this podcast, Fast Firms' Director, Dan ToombsRead More »Where to Start Marketing your Law Firm
It seems that every second firm I walk into these days to help with their broader marketing strategy often do client on-boarding badly, if at all. Of course, we know what the issue is and that is that lawyers are great problem-solvers and that's their predominant skill-set, so when they commence their consultation with theRead More »How’s Your Firm’s Onboarding Process?
The New York Law Journal called Ari Kaplan’s first book, The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2008), a “must-have treasure box of marketing ideas,” and CEOs have described his new book, Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011), which wasRead More »Effective Marketing Through Being More Accountable
Interview with David Ash How do law firms adapt to change? It is increasingly an important question given the changes happening to our industry, particularly influenced by technology, in the shape of new legal business models. Today I'm joined by David Ash of Transfirm, a company that works across multiple industries, including the legal industry,Read More »How to Future Proof Your Firm with Process Design
Why is that when law firms start reconsidering how their website looks, they start looking at other law firm websites for inspiration? By and large, there's not too much inspiration out there and when firms seek to be inspired by others in their industry sameness prevails, and then around we go one more time! ForRead More »How to Start Re-Designing Your Law Firm’s Next Website
Interview with Robert Algeri It goes without saying that central to your firm's marketing strategy is your website and my team and I often lament that not enough law firms take it seriously, a sentiment that today's guest, equally subscribes to. Robert Algeri is the co founder of Great Jakes, a web design company basedRead More »What Makes a Great Law Firm Website?
Whilst 2015 is well and truly upon us, if your law firm hasn't yet started to embark on a law firm marketing strategy, then this podcast is worth a listen. Larry Bodine is one of the World's most recognised law firm marketing experts. His name is synonymous with a number of publications and platforms, includingRead More »5 Things To Make 2015 a Cracker of a Year
Interview with Adrian Dayton One of the most commonly asked questions by law firms, is how do they grow through the use of social media. In this podcast, I talk with Adrian Dayton, an expert when it comes to the eclipse of law firm growth and social media. Adrian needs no introduction to most lawRead More »Grow your Law Firm with Social Media