Dan Toombs

How to Significantly Improve Your Law Firm’s Website Speed

by Dan Toombs
13 May 202016 December 2022

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »

What Search Terms Are Working For Your Law Firm?

by Dan Toombs
3 March 20201 February 2022

One perennial question often asked by law firms is if we only knew what people were searching when they landed on our law firm's website? Good news! There are a number of ways! In relation to organic search on Google (that being search traffic you're not paying for), your Google Search console can be immenselyRead More »

The Time it Takes To Get New Law Firms Ranked

by Dan Toombs
7 December 20191 February 2022

Back in the halcyon days, we'd literally launch a new law firm's website and see ranking visibility within a couple of weeks. Sure, it had a lot to do with the fact that 10 years ago, the far majority of law firms didn't have a clue what SEO was and it never formed part ofRead More »

Measure Your Law Firm Marketing Agency By Partnerships

by Dan Toombs
6 December 20192 February 2022

Very, very short & sweet! Marketing a law firm effectively is complex. The industry term these days is Omni-channel, which essentially is not only being across everything but being able to pull together multiple data sets to tell a fuller story and of course to prove ROI, among other things. Having too many cooks inRead More »

Why Videos Should Be More Than Just Marketing Your Law Firm

by Dan Toombs
5 December 20196 April 2022

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »

Why Your Law Firm Must Be Call Tracking

by Dan Toombs
8 November 20191 February 2022

As good as technology is, in our experience doing this work for over 10 years, phone calls from your website are still a major acquisition channel, but ask most law firms if they’re tracking calls from organic or paid search and most aren’t. Big mistake! What is Call Tracking Simply put, call tracking enables yourRead More »

Growing your Law Firm with David Ackert

by Dan Toombs
12 August 201517 December 2020

David Ackert probably needs no introduction to many of our US listeners who would have undoubtedly benefited from David’s incredible insight on how to grow your firm through some very smart business development strategies. In this conversation, David exposes four techniques to grow an endless stream of client referrals. David is the founder of theRead More »

How Your Law Firm Can Use Linkedin Effectively

by Dan Toombs
5 August 20151 July 2021

Kirsten Hodgson helps lawyers and their firms to grow their practices by harnessing the power of LinkedIn. Kirsten achieves this in three ways: Helping lawyers harness the power of LinkedIn to achieve their goals & add rocket-fuel to their existing BD & marketing initiatives. Bringing the voice of the client into their firm so thatRead More »

How to Improve Your Law Firm’s Culture with Steve Simpson

by Dan Toombs
25 July 201517 December 2020

[player id=54383] It might seem a little odd why a discussion on organizational content would appear here. A law firm's culture plays a huge role in branding, design and effective marketing. It's not unusual to find that a firm held at ransom by the managing partner who resists change and the firm suffers accordingly. InRead More »

How to Write Your Bio with Doug Stern

by Dan Toombs
18 July 201530 June 2022

On this podcast, we are LIVE from Louisville, Kentucky with Doug Stern. Doug is an award-winning freelance writer-editor and marketing strategist, who works predominantly with law firms on creating, compelling content. We know that increasingly the most important piece of content on your law firm's website and other online touch points is your bio andRead More »

Getting on Your Feet with Cheryl Bame

by Dan Toombs
10 July 20151 July 2021

On this edition of the podcast, Cheryl Bame of Bame PR discusses why attorneys or lawyers need to get on their feet and start presenting at conferences and the like, if they want to be seen as thought leaders and how to do it effectively. Cheryl devises public relations campaigns that gain her client's nameRead More »

Get Your Law Firm Better Ranked in Google

by Dan Toombs
5 July 201524 December 2020

In recent years, particularly influenced by a succession of Google algorithm updates, search engine optimisation, or SEO as it's commonly referred to has changed dramatically. The Google Penguin update of April 2012 had catastrophic consequences on a number of businesses who unbeknown to them, had engaged SEO companies who were deploying somewhat underhanded tactics inRead More »

Where to Start Marketing your Law Firm

by Dan Toombs
27 June 201517 December 2020

There is no doubt that marketing your firm effectively has become incredibly more complex than what is was 5 years ago (even 1 year ago). Law firms in thinking about where they start can often end up in a state of analysis paralysis, stuck at the cross-roads. In this podcast, Fast Firms' Director, Dan ToombsRead More »

How’s Your Firm’s Onboarding Process?

by Dan Toombs
19 June 201525 November 2020

It seems that every second firm I walk into these days to help with their broader marketing strategy often do client on-boarding badly, if at all. Of course, we know what the issue is and that is that lawyers are great problem-solvers and that's their predominant skill-set, so when they commence their consultation with theRead More »

Effective Marketing Through Being More Accountable

by Dan Toombs
19 March 201514 October 2021

The New York Law Journal called Ari Kaplan’s first book, The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2008), a “must-have treasure box of marketing ideas,” and CEOs have described his new book, Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011), which wasRead More »

How to Future Proof Your Firm with Process Design

by Dan Toombs
12 March 20151 July 2021

Interview with David Ash How do law firms adapt to change? It is increasingly an important question given the changes happening to our industry, particularly influenced by technology, in the shape of new legal business models. Today I'm joined by David Ash of Transfirm, a company that works across multiple industries, including the legal industry,Read More »

How to Start Re-Designing Your Law Firm’s Next Website

by Dan Toombs
10 March 201529 March 2022

Why is that when law firms start reconsidering how their website looks, they start looking at other law firm websites for inspiration? By and large, there's not too much inspiration out there and when firms seek to be inspired by others in their industry sameness prevails, and then around we go one more time! ForRead More »

What Makes a Great Law Firm Website?

by Dan Toombs
27 February 201517 December 2020

Interview with Robert Algeri It goes without saying that central to your firm's marketing strategy is your website and my team and I often lament that not enough law firms take it seriously, a sentiment that today's guest, equally subscribes to. Robert Algeri is the co founder of Great Jakes, a web design company basedRead More »

5 Things To Make 2015 a Cracker of a Year

by Dan Toombs
20 February 201518 December 2020

Whilst 2015 is well and truly upon us, if your law firm hasn't yet started to embark on a law firm marketing strategy, then this podcast is worth a listen. Larry Bodine is one of the World's most recognised law firm marketing experts. His name is synonymous with a number of publications and platforms, includingRead More »

Grow your Law Firm with Social Media

by Dan Toombs
13 February 201524 December 2020

Interview with Adrian Dayton One of the most commonly asked questions by law firms, is how do they grow through the use of social media. In this podcast, I talk with Adrian Dayton, an expert when it comes to the eclipse of law firm growth and social media. Adrian needs no introduction to most lawRead More »